Starz Drama ‘Power’ Attracts Younger, More Female Audience Than Recent Originals on Cabler

Power,” the original Starz drama from exec producer Curtis “50 Cent” Jackson, opened over the weekend with a younger, more female audience than the premium cabler typically sees, and overall viewership totals on par with last year’s launch of “White Queen,” but below January’s “Black Sails.”

Nielsen estimates that “Power” premiered Saturday at 9 p.m. to 462,000 viewers, drawing 1.27 million for its three airings on the night and 2.02 million for the nine weekend runs on Saturday and Sunday. A single telecast on Starz sister network Encore and preliminary multi-platform sampling for the weeklong on-demand and online sampling campaign yielded an additional 480,000 viewers, raising the total viewership of the first episode to 2.6 million and counting.

The 2 million weekend Live+same-day viewers on Starz is on par with the season 2 premiere of “Da Vinci’s Demons” in March and last August’s original limited series “The White Queen.” The premium cabler’s biggest premiere weekend of late was the 2.6 million who tuned in for “Black Sails” in January of this year.

Starz, which has traditionally garnered much of its audience from men, was pleased with the gender balance for “Power,” whose adult audience was roughly 45% female. It also noted that it skewed fairly young, with 52% of the “Power” audience comprised of adults 18-49.

“Power” stars Omari Hardwick as James St. Patrick, owner of a popular New York City nightclub who is also involved with one of the city’s biggest illegal drug networks.

More TV

  • Lauren Lexton, Helga Eike

    Authentic Entertainment CEO Lauren Lexton to Step Down, Former Development Head Helga Eike Returns as President

    “Power,” the original Starz drama from exec producer Curtis “50 Cent” Jackson, opened over the weekend with a younger, more female audience than the premium cabler typically sees, and overall viewership totals on par with last year’s launch of “White Queen,” but below January’s “Black Sails.” Nielsen estimates that “Power” premiered Saturday at 9 p.m. […]

  • Elena Kampouris Sacred Lies Facebook Watch

    TV Review: 'Sacred Lies' on Facebook Watch

    “Power,” the original Starz drama from exec producer Curtis “50 Cent” Jackson, opened over the weekend with a younger, more female audience than the premium cabler typically sees, and overall viewership totals on par with last year’s launch of “White Queen,” but below January’s “Black Sails.” Nielsen estimates that “Power” premiered Saturday at 9 p.m. […]

  • 2018 FIFA World Cup

    World Cup Final U.S. Ratings Fall From 2014

    “Power,” the original Starz drama from exec producer Curtis “50 Cent” Jackson, opened over the weekend with a younger, more female audience than the premium cabler typically sees, and overall viewership totals on par with last year’s launch of “White Queen,” but below January’s “Black Sails.” Nielsen estimates that “Power” premiered Saturday at 9 p.m. […]

  • Tales From The Loop

    Amazon Orders Sci-Fi Series 'Tales From the Loop'

    “Power,” the original Starz drama from exec producer Curtis “50 Cent” Jackson, opened over the weekend with a younger, more female audience than the premium cabler typically sees, and overall viewership totals on par with last year’s launch of “White Queen,” but below January’s “Black Sails.” Nielsen estimates that “Power” premiered Saturday at 9 p.m. […]

  • La Catedral del Mar - Diagonal

    Netflix Agrees With Atresmedia Preferential Access to Spanish TV Dramas

    “Power,” the original Starz drama from exec producer Curtis “50 Cent” Jackson, opened over the weekend with a younger, more female audience than the premium cabler typically sees, and overall viewership totals on par with last year’s launch of “White Queen,” but below January’s “Black Sails.” Nielsen estimates that “Power” premiered Saturday at 9 p.m. […]

  • Ron Satlof

    Ron Satlof, Veteran TV Director, Dies at 79

    “Power,” the original Starz drama from exec producer Curtis “50 Cent” Jackson, opened over the weekend with a younger, more female audience than the premium cabler typically sees, and overall viewership totals on par with last year’s launch of “White Queen,” but below January’s “Black Sails.” Nielsen estimates that “Power” premiered Saturday at 9 p.m. […]

  • Comic Con Hall H Panel Gender

    Comic-Con: Why Is Hall H Still Lacking in Female Panelists?

    “Power,” the original Starz drama from exec producer Curtis “50 Cent” Jackson, opened over the weekend with a younger, more female audience than the premium cabler typically sees, and overall viewership totals on par with last year’s launch of “White Queen,” but below January’s “Black Sails.” Nielsen estimates that “Power” premiered Saturday at 9 p.m. […]

More From Our Brands

Access exclusive content