You will be redirected back to your article in seconds

Starz Drama ‘Power’ Attracts Younger, More Female Audience Than Recent Originals on Cabler

Power,” the original Starz drama from exec producer Curtis “50 Cent” Jackson, opened over the weekend with a younger, more female audience than the premium cabler typically sees, and overall viewership totals on par with last year’s launch of “White Queen,” but below January’s “Black Sails.”

Nielsen estimates that “Power” premiered Saturday at 9 p.m. to 462,000 viewers, drawing 1.27 million for its three airings on the night and 2.02 million for the nine weekend runs on Saturday and Sunday. A single telecast on Starz sister network Encore and preliminary multi-platform sampling for the weeklong on-demand and online sampling campaign yielded an additional 480,000 viewers, raising the total viewership of the first episode to 2.6 million and counting.

The 2 million weekend Live+same-day viewers on Starz is on par with the season 2 premiere of “Da Vinci’s Demons” in March and last August’s original limited series “The White Queen.” The premium cabler’s biggest premiere weekend of late was the 2.6 million who tuned in for “Black Sails” in January of this year.

Starz, which has traditionally garnered much of its audience from men, was pleased with the gender balance for “Power,” whose adult audience was roughly 45% female. It also noted that it skewed fairly young, with 52% of the “Power” audience comprised of adults 18-49.

“Power” stars Omari Hardwick as James St. Patrick, owner of a popular New York City nightclub who is also involved with one of the city’s biggest illegal drug networks.

Popular on Variety

More TV

  • Norman Lear Advocacy

    How Norman Lear Devoted Himself to a Lifetime of Advocacy

    Norman Lear often recalls the moment he became politically and socially conscious of the world around him. When he was 9, he discovered Father Charles Coughlin while tinkering with his crystal radio set. Coughlin was an infamously anti-Semitic broadcaster and considered the father of hate radio. Lear, who is set to receive Variety’s Creative Conscience [...]

  • "The Positive Negative Reaction" -- Bernadette

    'The Big Bang Theory' to Stream Exclusively on HBO Max

    Bazinga! HBO Max has prevailed in the auction for streaming rights to “The Big Bang Theory,” one of the last major comedy franchises that has yet to be licensed for the binge-watching era. WarnerMedia’s nascent streaming platform will have exclusive rights to 12 seasons of the show from Warner Bros. Television and co-creators/executive producers Chuck [...]

  • Netflix-logo-N-icon

    Netflix Orders Supernatural Thriller Series 'Equinox' Based on Danish Podcast

    Netflix has ordered “Equinox,” a six-part Danish supernatural thriller series based on a well-known podcast, “Equinox 1985.” The show, which will be created by Tea Lindeburg (“Kødkataloget”), is set to start shooting later this year. It will be executive produced by Piv Bernth (“The Killing”) at Apple Tree Productions, which is backed by ITV Studios. [...]

  • David Goodman

    WGA West's David Goodman on Agency Strategy: 'We'll Start Meeting as Soon as Possible'

    David Goodman, who was resoundingly re-elected president of the Writers Guild of America West on Monday, said the guild plans to meet with several talent agencies soon in an effort to ease the impasse over packaging fees and affiliated production. “Many agencies had indicated that they wanted to wait to see the results of the [...]

More From Our Brands

Access exclusive content