You will be redirected back to your article in seconds

Sluggish Ratings Results for Original Series on Holiday

Americans appeared to be too busy at holiday barbecues to watch much television on Monday night, as ratings for original series “The Bachelorette” on ABC, “American Ninja Warrior” on NBC and “MasterChef” and “24” on Fox all on the low side.

Fox won Monday in demos with its firstrun combo of “MasterChef” (1.4 rating/5 share in adults 18-49, 4.1 million viewers overall) and “24: Live Another Day” (1.5/4 in 18-49, 5.7 million viewers overall). “MasterChef” was tied for the broadcast demo lead at 8 p.m. with ABC’s “The Bachelorette” (pictured) but came in down about 30% from its opening hour of a year ago, which was on the final  Wednesday of the television season. “24” slid 12% (0.2) from last week for its lowest score to date; still it was on par with the reality shows on ABC and NBC in the 9 o’clock hour (and should pull ahead in L3 DVR playback numbers).

At ABC, which was Monday’s most-watched network overall, “The Bachelorette” (1.4/4 in 18-49, 5.7 million viewers overall) was down 30% from its week-ago 90-minute season premiere, which benefited from airing after the final “Dancing With the Stars” performance episode of the season, and came in down about 25% from its year-ago performance on Memorial Day (which was its season premiere). The dating show tied for the 18-49 lead in both the 8 and 9 o’clock hours. A repeat “Castle” closed out the niht (0.9/3 in 18-49, 4.4 million viewers overall).

CBS opened with a repeat “2 Broke Girls” (1.0/4 in 18-49, 4.7 million viewers overall), followed by an original episode of “Friends With Better Lives” (1.4/4 in 18-49, 5.3 million viewers overall), which continues to perform reasonably well for a show that was so quickly canceled. The rest of the night was filled by encores of “Mike & Molly” (1.0/3 in 18-49, 5.0 million viewers overall) and “Mom” (0.9/3 in 18-49, 4.8 million viewers overall) and an original “48 Hours” (0.9/3 in 18-49, 5.1 million viewers overall).

NBC’s season premiere of “American Ninja Warrior” (1.5/4 in 18-49, 4.7 million viewers overall) was down 12% from its year-ago opener (in July) but was the top series programming from 9 to 11 in 18-49. A “Ninja Warrior” opened Monday for the Peacock (0.9/3 in 18-49, 3.0 million viewers overall).

CW aired the 2012 theatrical “Memorial Day” (0.3/1 in 18-49, 1.3 million viewers overall).

Preliminary 18-49 averages for the night: Fox, 1.5/5; ABC and NBC, 1.3/4; Univision, 1.3/3; CBS, 1.0/3; Telemundo, 0.6/2; CW, 0.3/1.

In total viewers: ABC, 5.3 million; CBS, 5.0 million; Fox, 4.9 million; NBC, 4.1 million; Univision, 2.7 million; Telemundo, 1.4 million; CW, 1.3 million.

More Data

  • FICCI-Frames: Digital Growing, But TV Still

    FICCI-Frames: TV Dominates India's Entertainment Sector (Study)

    India’s creative industries sector, comprising television, film, OTT and related industries had an overall market size of $23.9 billion in 2018 and is projected to grow 12% to reach $33.6 billion by 2021. That is according to the annual EY report released during the Frames conference in Mumbai, organized by the Federation of Indian Chambers [...]

  • Editorial use only. No book cover

    European Cinema Admissions Down 3.3% in 2018, but Hit 1.25 Billion for Fourth Year in a Row

    European cinema admissions hit 1.25 billion for the fourth consecutive year in 2018, despite dropping 3.3% from the record level set in 2017, according to figures released Wednesday by the International Union of Cinemas, or UNIC. Total box office revenue across Europe hit at least €8 billion ($9.1 billion), also for the fourth year running. The figures [...]

  • International 2018 Box Office Profits

    International Box Office Top 100 of 2018: Another Record Year, but Rise Is Slight

    International box office ticked up 1% over 2017 to a record $29.8 billion, helping to drive worldwide moviegoing up 2.7% to a new high-water mark of $41.7 billion. Most of the global increase came from North America, which surged 7% to $11.9 billion. “Avengers: Infinity War” became the seventh film to gross more than $1 [...]

  • Google Fined $57 Million in France

    Google Fined $57 Million in France for Breach of Data Protection Rules

    Google has been fined €50 million ($57 million) in France by data regulator CNIL for breaching the European Union’s data protection rules. The CNIL said in a statement that Google had not sufficiently informed its users about the exploitation of their personnal data. “We’re not denying that Google informs users who open an account…but the [...]

  • Neilsons Measurment Problems TV Digital

    Nielsen Launches Broader Suite of 'Audience-Buying' Products

    Nielsen is working to broaden its measurement offerings in the growing field of what is known in the media business as “audience buying.” The company on Tuesday said it would launch a suite of products that allow advertisers to define particular segments of consumers, a tactic that has gained new traction  among advertisers who have a [...]

  • Streaming, Pay-TV Rivals Drive Growth in

    Streaming, Pay-TV Rivals Drive 8% Growth in Asia Content Spend (Report)

    Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according to a report. That battle for original content between streaming platforms meant that the online video sector accounted for a 30% share of incremental production investment in [...]

  • Neilsons Measurment Problems TV Digital

    Fox, Turner, Viacom Will Take Part in New Roku Ad-Sales Market

    Roku, Inc. said it unveiled a new methodology for advertisers to use to aim commercials at specific audiences using the streaming-video platform in the United States. “As the industry’s leading TV streaming platform, we’re well-positioned to empower our publishers to unlock the full potential of OTT advertising and help them to meet the needs of [...]

More From Our Brands

Access exclusive content