Ratings expectations for the first televised “Hollywood Film Awards” on CBS were low, but by any measure the results were lackluster at best.
Nielsen estimates for Friday show that the two-hour telecast from Dick Clark Productions averaged a 0.5 rating/2 share in adults 18-49 and 4.1 million viewers overall from 8 to 10 p.m., and an hourlong post-awards show program fell to a 0.4/1 in the demo and 2.7 million total viewers. For the night, the 0.5 demo rating and 3.7 million viewers overall were less than half what CBS scored the previous Friday with its entertainment lineup (1.2 in 18-49, 8.3 million viewers in total).
In fact, the 0.5 average for CBS on Friday is the lowest for any night of original programming on a Big Four network this season.
(The weak primetime showing affected CBS in latenight too, with “Late Show With David Letterman” settling for a 0.3 rating/2 share in the 25 markets measured in adults 18-49 — well behind NBC’s “Tonight Show Starring Jimmy Fallon” (1.1/5) and ABC’s “Jimmy Kimmel Live” (0.6/4) and even lagging a repeat of NBC’s “Last Call With Carson Daly” (0.4/3), which doesn’t come on until 1:35 a.m.)
Awards shows to air on Fridays over the years have been of the lower-tier variety, including most recently the “NAACP Image Awards” on NBC in February 2013 (0.8/3 in 18-49 and 3.0 million viewers overall) and the “ALMA Awards” on NBC in September 2012 (0.6/2 in 18-49, 2.4 million). Last night’s “Hollywood Film Awards” fared better than these in the number of total viewers, but it was a largely older crowd and thus the event came in below the young-adult scores of previous Friday kudocasts.
For the night, CBS tied with CW for fourth place among the five English-language networks in adults 18-49 while placing third in total viewers.
Queen Latifah hosted the “18th Annual Hollywood Film Awards,” which were held at the Hollywood Palladium and telecast live to most of the country (tape-delayed in the West).
ABC won Friday, paced as usual by “Shark Tank” (1.7/6 in 18-49, 7.6 million viewers overall), though it curiously was at a season low despite facing the soft awards show competition on CBS.
In the opening hour for the Alphabet, both “Last Man Standing” (1.5/6 in 18-49, 7.1 million viewers overall) and “Cristela” (1.1/4 in 18-49, 5.3 million viewers overall) were up week to week, with the former hitting a season high and the latter outperforming “The Neighbors” in the timeslot a year ago by 38% in 18-49 (1.1 vs. 0.8). “20/20” won at 10 p.m. (1.2/4 in 18-49, 5.7 million viewers overall), though down half a ratings point from the previous week’s season high.
NBC had a strong showing at 8 p.m. with “Dateline” (1.5/5 in 18-49, 8.0 million viewers overall), which was Friday’s most-watched show overall. It was followed by “Grimm” (1.2/4 in 18-49, 5.7 million viewers overall) and “Constantine” (0.8/3 in 18-49, 3.4 million viewers overall), with both dramas down a bit from last week.