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‘Modern Family’ Rises, ‘The 100’ Holds Up Pretty Well Wednesday

UPDATE: In the nationals released late Thursday by Nielsen, “Survivor” (2.3/7 in 18-49, 9.85 million viewers overall) did indeed finish ahead of “American Idol” (2.2/7 in 18-49, 9.33 million) in both demos and total viewers for the first time. Head-to-head, “Survivor” led 9.85 million to 8.87 million and 2.3 to 2.1 in the demo.

At ABC, both “Suburgatory” (1.5/5 in 18-49, 5.25 million) and “Modern Family” (3.6/11 in 18-49, 10.09 million) edged up a tick in 18-49, but “Mixology” was down a tenth at 9:30 (1.6/5 in 18-49, 4.85 million). “American Idol” was the only other firstrun broadcast program to rise in the nationals, gaining one-tenth and about 200,000 total viewers.

 

On a  night that included repeats of dramas on CBS and NBC, an original “Modern Family” towered over everything else in the young adults demo — and also beat out Fox’s fading “American Idol” head-to-head in total viewers for the first time. Also of note, CW’s recent drama addition “The 100” held up fairly well in its second week.

According to preliminary national estimates, “Modern Family” averaged a 3.5 rating/10 share in adults 18-49 and 9.7 million viewers overall, up a tick from its most recent original to match its high score since mid-November; it was also up a tenth vs. the comparable night a year ago. Opposite “American Idol,” it won out in total viewers by a count of 9.7 million to 9.4 million.

“The Middle” kicked off the night well as usual for ABC (1.9/6 in 18-49, 7.1 million viewers overall), down a smidge from its prior original and tying “American Idol” head-to-head in 18-49 for the first time, but “Suburgatory” (1.4/4 in 18-49, 4.9 million viewers overall) fell off more than usual at 8:30 p.m., down 12% (0.2) from its last original. At 9:30 p.m., “Mixology” (1.7/5 in 18-49, 4.9 million viewers overall) was up sharply from last week (1.2) when it followed a repeat “Modern Family,” and if the 1.7 holds it would match the show’s best score among its five episodes to date; while it seems to have a core base of viewers, “Mixology” continues to fumble away half (or more) of its big “Modern Family” lead-in. And at 10, “Nashville” (1.3/4 in 18-49, 5.1 million viewers overall) was down a tenth from its most recent original to match its low.

At CW, “Arrow” (0.9/3 in 18-49, 2.6 million viewers overall) was up slightly while newcomer “The 100” (0.7/2 in 18-49, 2.3 million viewers overall) dropped off from its premiere’s prelim score by a fairly standard 18% in 18-49 (0.72 vs. 0.88) and 15% in total viewers (2.26 million vs. 2.66 million). In a good sign, it held its audience from its first half-hour to its second.

At Fox, “American Idol” (2.1/6 in 18-49, 9.1 million viewers overall) was about on par with last week’s low in the demo and down in total viewers. Its two-hour demo average was enough to give Fox a win for the night in the demo, though it merely tied with ABC’s comedies head to head.

CBS opened with “Survivor” (2.3/7 in 18-49, 9.8 million viewers overall), which was a bit below last week in demos and up in total viewers to hit this cycle’s high; it won its hour in 18-49, 25-54 and total viewers. The Eye followed with encores of “Criminal Minds” (1.4/4 in 18-49, 7.3 million viewers overall) and “CSI” (1.3/4 in 18-49, 7.4 million viewers overall), with the latter tying with the original “Nashville” on ABC in 18-49.

NBC didn’t do much with its NBC News special “Prince Harry’s South Pole Heroes” (0.8/3 in 18-49, 3.8 million viewers overall), which was followed by repeats of “Law & Order: SVU” (0.9/2 in 18-49, 3.5 million viewers overall) and “Chicago PD” (0.9/3 in 18-49, 3.8 million viewers overall).

Preliminary 18-49 averages for the night: Fox, 2.1/6; ABC, 1.8/6; CBS, 1.7/5; Univision, 1.2/4; NBC, 0.8/3; CW, 0.8/2; Telemundo, 0.4/1.

In total viewers: Fox, 9.1 million; CBS, 8.1 million; ABC, 6.1 million; NBC, 3.7 million; Univision, 3.0 million; CW, 2.4 million; Telemundo, 1.2 million.

 

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