×
You will be redirected back to your article in seconds

Discovery’s ‘Shark Week’ Sets Ratings Record Among Women, Tops All of TV in Young Men

Discovery’s Shark Week has made its biggest ratings splash yet in several key ratings categories, including a first-place finish among all networks — broadcast and cable — in men under 50.

The 27th edition of Shark Week (Aug. 10-16) became the most-watched ever for the event in women 18-49 (639,000), women 25-54 (621,000) and adults 25-54 (1.4 million), according to Nielsen’s “live plus same-day” estimates. The women 18-49 total is also the highest ever for any week in Discovery history.

During the seven-day stretch, Discovery had six of the top 10 ad-supported cable originals among adults 18-49, adults 25-54 and men 25-54 and eight of the top 10 among men 18-49.

For the week of Aug. 11-17 (which included the final six nights of the event), Discovery was the No. 1 primetime cable network in adults 18-49 (1.17 million), adults 25-54 (also 1.17 million) and adults 18-34 (540,000). And in men 18-49, its 636,000 made it the No. 1 network on all of television.

Overall, a cume audience of more than 42 million tuned into the network during Shark Week — third best all-time for the event, behind only 2010 and 2013. The average audience during any minute was 2.48 million, according to Nielsen.

The biggest draw during Shark Week was the opening night movie “Shark of Darkness: Wrath of Submarine,” which averaged 3.83 million viewers, including 2.38 million adults 18-49. It ranks as the No. 1 non-sports cable telecast of the third quarter in men 18-49 and 25-54.

Also scoring big were Monday’s hourlongs “Monster Hammerhead” (3.45 million; 1.93 million adults 18-49) and “Jaws Strike Back” (3.41 million, including 2 million adults 18-49) and Tuesday’s “Alien Sharks: Return of the Abyss” (3.11 million; 1.82 million adults 18-49) and “Lair of the Mega Shark” (2.78 million; 1.64 million adults 18-49).

The return of Shark Week’s latenight talkshow, “Shark After Dark,” was up 3% from last year and outrated cable competitors including Comedy Central’s “The Daily Show With Jon Stewart,” TBS’ “Conan” and HBO’s “Last Week Tonight With John Oliver.”

Shark Week stood as Discovery Channel’s most social programming event to date. On Facebook, 13 million people had more than 21 million interactions around Shark Week content, a 110% increase from last year’s event. Ten premiere telecasts during Shark Week ranked in the Daily Top 5 on Nielsen’s SocialGuide throughout the week and generated 70 primetime Trending Topics on Twitter over 7 days.

On SharkWeek.com, video streams were up 16% vs. 2013, while page views saw a 76% increase, marking the strongest year ever online.

 

More TV

  • Michael Portillo Making ‘The Trouble With

    Michael Portillo Making ‘The Trouble With the Tory Party’ For Viacom’s Channel 5

    On the day that British Prime Minister Theresa May announced her resignation plans, a prominent former politician has unveiled a two-part documentary about the troubles faced by her Conservative party. Michael Portillo is a former senior Conservative politician and leadership candidate. As the starting gun is sounded on a fresh leadership race, his documentary “Portillo: [...]

  • Nickelodeon, Starzplay, Globo-Warner Bros., BBC And

    International TV Newswire: Nick News, Apple Adds Starzplay, Globo Keeps Warner Bros.

    This week’s International TV Newswire sees Nickelodeon’s influence grow in Mexico, Navratilova host a trans-athlete debate for the BBC, Globo and Warner Bros. extend in Brazil, Apple pick up Starzplay and HBO profile a polemical Spanish soccer legend. Nickelodeon Signs Mexican Influencer Nickelodeon Latin America has signed an exclusive global representation deal with popular Mexican [...]

  • Singer Adam Levine performs with Maroon

    Adam Levine Leaves 'The Voice' After 16 Seasons

    After 16 seasons on “The Voice,” Maroon 5 frontman Adam Levine will not be returning to a coach’s chair when the NBC singing competition series begins its 17th edition in the fall. Levine has been a coach on the show since its inception in 2011. He will be replaced next season by Gwen Stefani. “Voice” [...]

  • Vis-a-Vis Mediapro

    Fox's Hit Spanish Drama 'Locked Up' Gets Spinoff, Launching 2020

    Fox Network Groups in Spain and Globomedia, the Barcelona-based parent company of production house The Mediapro Studio, have announced a spinoff to Mediapro’s flagship Catalan series “Vis a Vis” (“Locked Up”). Set to air on Fox networks in 2020, “Vis a Vis: El Oasis” will close the circle on narratives from the original series, bringing [...]

  • ‘Peaky Blinders’ Scribe Bringing SAS Special

    ‘Peaky Blinders’ Scribe Bringing Special Forces Story ‘SAS: Rogue Heroes’ to TV

    Steven Knight is adapting “SAS: Rogue Heroes,” bringing the story of the elite British special forces unit to TV. Knight has enjoyed enormous success with his series “Peaky Blinders,” and also penned “Taboo” and the feature films “Locke” and “Eastern Promises.” His SAS series will be based on Ben Macintyre’s best-selling non-fiction book “SAS: Rogue [...]

  • ‘Riviera’ Renewed for Season 3 at

    ‘Riviera’ With Julia Stiles Renewed for Season 3 at Sky

    Sky has ordered a third season of “Riviera” with filming starting this fall. Julia Stiles will return as Georgina Clios and the action is set to move from France’s Cote d’Azur to an international stage. Stiles will also exec produce the new season, which was announced soon after season two launched on U.K. pay-TV platform [...]

More From Our Brands

Access exclusive content