×

AMC’s ‘Mad Men’ Return Gains Big in Time-Shifted Viewing

The seventh-season premiere of AMC’s “Mad Men” showed healthy early DVR gains, as expected, with three days of playback pushing its ratings in key demos up by nearly 75%.

According to Nielsen estimates, the overall average audience for the premiere telecast of “Mad Men” grew by 63%, from 2.27 million on Sunday night to about 3.7 million in Live+3 numbers. In 2013, “Mad Men” on average added 63% more total viewers when comparing its same-night number (2.49 million) to its full-week Live+7 average (4.06 million), so its premiere last Sunday has basically matched that percentage gain in just three days.

In adults 18-49, Sunday’s return of “Mad Men” rose 74% in L3, and in adults 25-54 it shot up by 73%.

AMC also notes that “Mad Men” is the No. 1 season pass on iTunes and the premiere episode ranked No. 1 for most of the week.

“Mad Men” remains the most upscale-skewing drama on television across all ad-supported cable and broadcast networks, with roughly 54% of the premiere adults 25-54 audience coming in homes with $100,000 or more of annual income.

Popular on Variety

More TV

  • AMERICA'S GOT TALENT -- "Live Results

    TV Ratings: 'America's Got Talent' Finale Draws 10 Million Viewers

    SPOILER ALERT: Do not read on if you have not seen the season 14 finale of “America’s Got Talent.” The finale of NBC’s “America’s Got Talent,” which saw blind, autistic singer Kodi Lee crowned the winner, drew almost exactly 10 million viewers for the Peacock on Wednesday night. Bolstered by a robust, velvety Cher performance, [...]

  • Ava-Mark-Split

    Ava DuVernay, Mark Ruffalo Selected for SAG-AFTRA Foundation Honors

    Ava DuVernay and Mark Ruffalo have been selected by the SAG-AFTRA Foundation for its fourth Annual Patron of the Artists Awards. The awards will be presented on Nov. 7 at the Wallis Annenberg Center for the Performing Arts in Beverly Hills. The show benefits the nonprofit SAG-AFTRA Foundation and is not televised. Previous SAG-AFTRA Foundation Patron of the [...]

  • Programme Name: The Cry - TX:

    Brazil, U.K. Lead International Emmy Awards Nominations

    Brazil and the U.K. lead the pack in this year’s International Emmy Awards nominations, which span 21 countries across 11 categories. Titles and talent from Britain and Brazil will vie with other hopefuls for the trophy in five categories: drama, best performance by an actor, best performance by an actress, arts programming and documentary. Brazilian [...]

  • Hailee Steinfeld photographed by Art Streiber

    Hailee Steinfeld Drops New Song From Apple TV Series ‘Dickinson’

    Oscar-nominated actress and singer Hailee Steinfeld dropped a new song on Thursday, “Afterlife (Dickinson)” from the upcoming Apple TV+ series “Dickinson,” in which she stars and serves as an executive producer. According to the announcement, Steinfeld drew lyrical inspiration from her character, Emily Dickinson, and the themes and ideas in many of her literary works. [...]

  • Kim Kardashian Kim Kardashian out and

    Nielsen Now Tracks Celebs' Social-Media Touts of TV Shows

    Nielsen is providing a new lens into how celebrities and talent can boost the exposure of TV shows on social media. The measurement company announced that its Social Content Ratings solution now measures talent promotion of television programs across Twitter, Facebook and Instagram. According to Nielsen, talent now drives nearly 60% of all social engagement [...]

  • Ree with Sticky Pork

    Food Network Strikes Three-Year Pact With Ree Drummond, 'The Pioneer Woman'

    Ree Drummond will be offering Food Network viewers more hearty family meals for the next three years. Drummond, who has hosted “The Pioneer Woman” on the Discovery-owned network since 2011, has signed a new deal with the outlet that calls for new episodes of her program. “Ree Drummond’s incredible following and popularity has led her [...]

  • David Zaslav

    Steven Spielberg's 'Why We Hate' Is More Timely Than Ever, David Zaslav Says

    The political state of the world today has made the upcoming docuseries “Why We Hate” relevant in a way that its producers, Steven Spielberg and Alex Gibney, hardly expected when they began developing the project five years ago, Discovery president and CEO David Zaslav said Thursday. “Things are much more of a challenge and hate [...]

More From Our Brands

Access exclusive content