×
You will be redirected back to your article in seconds

WWE’s John Cena to Develop TV Shows with ‘Pawn Stars’ Producer Leftfield Pictures (EXCLUSIVE)

After spending the past 12 years on television as one of WWE’s top stars, John Cena plans to start producing his own shows.

Cena has tag teamed with “Pawn Stars”-producer Leftfield Pictures to develop unscripted series that revolve mostly around unknown individuals from all walks of life with compelling stories to tell.

“For someone like me that’s surrounded by so many interesting characters, you know when you brush up against someone who can hold a room,” Cena told Variety. “There are so many people out there who can hold someone’s attention.”

While Cena is a fan of many scripted series on TV, “there’s a lot more opportunity in reality,” he said, and chances “to package lives the way they already are.”

As part of the development deal, Cena and Leftfield already have several ideas in the works, but aren’t ready to reveal the concepts just yet. Projects could potentially include Cena on screen somehow, but is not required to get a series off the ground.

“We have a few already in the pipeline, a few irons in the fire,” said Cena who is WWE’s biggest star and moneymaker as a regular on the company’s weekly shows like “Monday Night Raw” and “Friday Night SmackDown” and its monthly pay-per-views. Shows he creates with Leftfield would be produced independently outside of Cena’s contract with WWE, although there is an option for the company to participate in projects should it spark creatively to any of the concepts.

New York-based Leftfield certainly understands how to introduce quirky characters to the small screen. Its biggest hit, “Pawn Stars,” has become a franchise, with spinoffs in the U.K. and Australia, as well as “Pawnography.” It also produces “Blood, Sweat and Heels” and “Love Prison.” Previous shows like “Counting Cars,” “Carfellas” and “American Restoration” surely sparked Cena’s interest since he’s a serious car fan and collector.

John Cena has broad appeal across so many different audiences and demographics; it makes total sense that his celebrity has exploded,” said Leftfield Entertainment CEO Brent Montgomery. “Leftfield has always been an entrepreneurial outfit, and we love collaborating with other aggressive entrepreneurs looking for creative ways to reach new markets and tell compelling, unconventional stories. We are really excited to be in business with Cena.”

Leftfield expanded last year through the acquisition of Sirens Media (“Real Housewives of New Jersey”), adding the shingle to its overall Leftfield Entertainment company portfolio, which also includes Loud TV (“Tiny House Nation”). It also formed production company Outpost Entertainment with Jodi Flynn (“Hoarders,” “Three Sheets”).

Cena isn’t the only WWE star that’s turned to TV on his own to expand his presence in front of and behind the camera.

Dwayne “The Rock” Johnson began producing TV shows in 2012, starting with reality competition show “The Hero,” co-produced with Ben Silverman’s Electus Entertainment.

Cena is repped by ICM.

More TV

  • Game of Thrones Fan Theories

    Best Fan Theories for the Final Season of 'Game of Thrones'

    [pmc=related] After eight seasons, “Game of Thrones” fans will finally see if their long-held theories will pay off. Dozens of important characters and a complex plot have made diehard viewers try to foresee plot twists for years. With the original R+L=J theory confirmed, meaning that Rhaegar Targaryen and Lyanna Stark were the real parents of [...]

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Bob Iger's $65 Million Compensation 'Insane'

    Disney chairman-CEO Bob Iger’s total compensation for Disney’s fiscal 2018 was a whopping $65.6 million. Abigail Disney, the granddaughter of Disney co-founder Roy Disney, calls that sum “insane.”  While speaking at the Fast Company Impact Council, the filmmaker and philanthropist insisted that this level of corporate payout has a “corrosive effect on society.” Disney took [...]

  • Tryion Lannister Game of Thrones Episode

    'Game of Thrones' Season 8 Episode 2 Leaks

    The second episode of “Game of Thrones'” final season has leaked online ahead of its Sunday night debut. Fear not, “Thrones” fans: though the internet is dark and full of spoilers, this post is free of any details from Season 8 episode 2. Rumblings of a leak began on the “Game of Thrones” Reddit and [...]

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Jon Snow Arya Stark Game of

    'Game of Thrones' Final Season Vegas Odds Reveal Wild Theories

    With “Game of Thrones” hype at an all-time high, Las Vegas may be raking in as much money as the Iron Bank. HBO’s fantasy masterpiece has seized the gambling world’s attention nearly as much as the Super Bowl or Kentucky Derby. Fans spew countless theories on social media, such as which characters will be axed [...]

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • Adam Lambert, of Queen, performs at

    Adam Lambert Back to 'Idol' to Mentor Finalists Through Queen's Catalog

    Adam Lambert famously launched his career on “American Idol” a decade ago performing a brilliant audition of Queen’s “Bohemian Rhapsody.” He wrapped that amazing eighth season performing with the band on the season finale, and years later earned his current spot as the front man touring as Queen + Adam Lambert. On April 28, Lambert comes full circle as he steps [...]

More From Our Brands

Access exclusive content