Viacom International Media Networks has upped COO Pierluigi Gazzolo to the newly created position of president of VIMN Americas, giving him purview of VIMN operations across Latin America, Canada and the U.S. Hispanic market.
He will oversee the ongoing expansion of VIMN’s portfolio of TV channels, including Friday’s launch of 24-hour movie network Paramount Channel Latin America and MTV’s Spanish-lingo U.S. cabler Tr3s.
“Our catalog is home to the biggest stars in entertainment and this will certainly fuel the brand’s mission to deliver iconic classics and visionary epics in a contemporary space,” Gazzolo said. Paramount Channel Latin America is poised to reach 14 million households via pay-TV partners in the region. To be available on basic and extended pay-TV tiers in SD and HD, the new channel will tap Paramount’s 100-plus-year film vault and some third-party pics to fill programming needs.
Gazzolo has been wearing two hats since July, when he was made interim managing director for VIMN Americas in addition to his role as VIMN chief operating officer since January 2011. He replaces former managing director Sofia Ioannou, who ankled in the summer. The search for a new COO is under way.
He will oversee VIMN’s increased investment in original local productions for MTV, Nickelodeon and Comedy Central branded networks, as well as non-linear multiplatform products and services such as the Nick App and “My Nick Jr.”
Gazzolo will move from New York to Miami and report to VIMN president and CEO Bob Bakish.
Paramount Channel Latin America is the latest addition to VIMN’s portfolio of movie channels around the world. That includes Spain, France, Russia, Romania and Hungary, reaching a total of more than 30 million viewers across the globe.