In an interesting use of assets, Univision Corp. will take a wrestling program set to air on fledgling alternative cable outlet El Rey Network and use it to fill the schedule on its second broadcast network UniMas.
“Lucha Underground” will air weekly on UniMás in Spanish, it was announced today by John Fogelman, FactoryMade CEO, El Rey Network co-founder and series executive producer. The freestyle wrestling program will join the UniMás channel lineup on Saturdays beginning November 1st at 4:00 p.m. et/pt following the Wednesday night premieres on El Rey Network, the cable network led by director and auteur Robert Rodriguez. The character-driven, freestyle wrestling series is set to debut on El Rey Network on Wednesday, October 29th at 8:00 p.m.
Univision owns a stake in El Rey Network.
“We are extremely proud of ‘Lucha Underground’ and believe the intense action, humor, drama and great characters will speak to both English and Spanish-language audiences,” said Fogelman, in a prepared statement. “We are so thrilled that through our partnership with UniMás we can make this exciting new series available to even more viewers.”
The new 39-episode original series introduces American audiences to the high-flying aerial maneuvers and distinctive wrestling techniques of lucha libre, one of Mexico’s most popular sports. Fans will have a ringside seat as masked villains and heroes face off to battle for wrestling supremacy.
“Lucha Underground” is produced by United Artists Media Group in association with FactoryMade Ventures for El Rey Network. Executive producers are Mark Burnett, Brian Edwards and Eric Van Wagenen of United Artists Media Group; Dorian Roldán from Lucha Libre AAA; Alejandro Garcia and Antonio Cué Sánchez-Navarro; El Rey Network co-founder Robert Rodriguez; and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa. The series will be distributed internationally by United Artists Media Group.