Kevin Cuddihy and Jessica Rodriquez have joined Univision Communications Inc.’s executive team, the company announced Thursday.

Cuddihy has been named president of local media, where he will oversee 130 television and radio stations with responsibility for local sales, content, digital, operations and community relations.  Rodriguez will serve as chief marketing officer and be responsible for all UCI marketing functions, including the Univision Agency, a group that oversees media across all of Univision’s properties as well as cross-channel promotions, research and creative services for clients and internal divisions.

“For the past three years Univision Communications has transformed from what many considered a niche network to a leading multiplatform powerhouse focused exclusively on serving Hispanic America and Kevin and Jessica have played a key role in this transformation,” said Randy Falco, president and chief executive officer of UCI.

“They all share the passion and commitment to the community we serve and to our Company,” he added, “which coupled with their understanding of the rapidly changing media environment, our audience, partners and clients, made them the ideal candidates to lead our local media and marketing efforts respectively.”

Cuddihy was most recently the president of the Univision Television Group, while Rodriguez held the position of EVP of program scheduling and promotions for Univision.