TV Ratings: ‘Gotham’ Viewership Doubles in 30-Day Ratings as Time-Shifting Diversifies

Fox’s latest 30-day ratings report tracks a predictable spike in time-shifted viewing of “Gotham” over the monthlong frame.

But the numbers for Fox’s multiplatform viewing report covering the season through Nov. 2 also indicate the growing diversity of platforms delivering significant audience to the 30-day total. Viewing done via Fox.com, Hulu.com and cable VOD sources accounts for 17% of viewing in the 30-day period, up from 13% in the comparable period last year.

Within the streaming segment, Hulu remains the big driver of viewing for Fox shows but the authenticated Fox Now app has posted a 52% year-to-year gain.

For the season to date, the Batman origins story “Gotham” is Fox’s biggest multiplatform mover, gaining 135% over its Live-Plus-Same Day average to reach 15.9 million viewers per episode. On just Fox.com, Hulu and cable VOD, “Gotham” picks up 3.3 million viewers from day 4 after premiere telecast through day 30. That number is significant because Fox and other networks typically don’t see any additional coin from advertisers once viewing of a program is done outside of the Live Plus 3 frame that is the basis for most TV ad pacts.

“Family Guy” remains Fox’s second-biggest gainer. The show commands some 36% of its 30-day audience of 11.7 million viewers from Fox.com and Hulu alone.

Among other nuggets from the report:

Comedies have pluck: “New Girl” (5.9 mil) gains 133% in multiplatform viewing, up from 120% last year, while “The Mindy Project” (4.5 mil) is seeing a 96% lift, up from 87% last year. This is notable as both shows are seeing declines in live ratings. “Brooklyn Nine-Nine” is seeing a 70% lift.

On digital platforms, the top three Fox series are “Gotham” (3.3 mil), “Family Guy” (2.8 mil) and “New Girl” (1.8 mil).

More TV

  • Teenage Mutant Ninja Turtles Virtual reality

    Nickelodeon's 'Teenage Mutant Ninja Turtles' Go Virtual at Comic-Con

    Fox’s latest 30-day ratings report tracks a predictable spike in time-shifted viewing of “Gotham” over the monthlong frame. But the numbers for Fox’s multiplatform viewing report covering the season through Nov. 2 also indicate the growing diversity of platforms delivering significant audience to the 30-day total. Viewing done via Fox.com, Hulu.com and cable VOD sources […]

  • Destan Arslanoski Stunt Performer

    Stunt Performers Say There's Not Enough Being Done to Address Risks of the Job

    Fox’s latest 30-day ratings report tracks a predictable spike in time-shifted viewing of “Gotham” over the monthlong frame. But the numbers for Fox’s multiplatform viewing report covering the season through Nov. 2 also indicate the growing diversity of platforms delivering significant audience to the 30-day total. Viewing done via Fox.com, Hulu.com and cable VOD sources […]

  • Discovery Extends CEO David Zaslav's Contract

    Discovery Extends CEO David Zaslav's Contract Through 2023

    Fox’s latest 30-day ratings report tracks a predictable spike in time-shifted viewing of “Gotham” over the monthlong frame. But the numbers for Fox’s multiplatform viewing report covering the season through Nov. 2 also indicate the growing diversity of platforms delivering significant audience to the 30-day total. Viewing done via Fox.com, Hulu.com and cable VOD sources […]

  • Janina Gavankar

    Eka Darville, Janina Gavankar, Italia Ricci Join North Fork TV Festival Lineup

    Fox’s latest 30-day ratings report tracks a predictable spike in time-shifted viewing of “Gotham” over the monthlong frame. But the numbers for Fox’s multiplatform viewing report covering the season through Nov. 2 also indicate the growing diversity of platforms delivering significant audience to the 30-day total. Viewing done via Fox.com, Hulu.com and cable VOD sources […]

  • Alice Wetterlund

    'Silicon Valley' Actress Calls T.J. Miler a 'Bully,' Cast Members 'Complicit'

    Fox’s latest 30-day ratings report tracks a predictable spike in time-shifted viewing of “Gotham” over the monthlong frame. But the numbers for Fox’s multiplatform viewing report covering the season through Nov. 2 also indicate the growing diversity of platforms delivering significant audience to the 30-day total. Viewing done via Fox.com, Hulu.com and cable VOD sources […]

  • Troy Searer, Jesse Angelo

    New York Post Launches TV Division (EXCLUSIVE)

    Fox’s latest 30-day ratings report tracks a predictable spike in time-shifted viewing of “Gotham” over the monthlong frame. But the numbers for Fox’s multiplatform viewing report covering the season through Nov. 2 also indicate the growing diversity of platforms delivering significant audience to the 30-day total. Viewing done via Fox.com, Hulu.com and cable VOD sources […]

  • Anderson Cooper Facebook Watch

    Facebook Watch's News Programs Need to Look Less Like TV and More Like Facebook (Column)

    Fox’s latest 30-day ratings report tracks a predictable spike in time-shifted viewing of “Gotham” over the monthlong frame. But the numbers for Fox’s multiplatform viewing report covering the season through Nov. 2 also indicate the growing diversity of platforms delivering significant audience to the 30-day total. Viewing done via Fox.com, Hulu.com and cable VOD sources […]

More From Our Brands

Access exclusive content