TV Guide Network has struck a deal with France’s Banijay to handle international distribution of the cabler’s original series and other programming.
Deal comes as TVGN mounts a big push with unscripted originals such as “Rock This Boat: New Kids on the Block” and “The Sorrentinos.” London-based Banijay International will also have access to TVGN’s back catalog of shows.
“Banijay International is a world class distributor that will expand the delivery and reach of our original programming on an international scale,” said David Wisnia, TVGN’s president of business operations.
Banijay has been building up its activity as a distributor of third-party product, capitalizing on its reach in Europe.
Banijay managing director Karoline Spodsberg said, “The programming included in this deal will expand our growing finished tape catalogue with a raft of high quality programming that has strong international sales potential.
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