Turner To Steer TNT To Edgier Programs

Like the dynamite its moniker suggests, TNT could use a few more explosions – at least in the mind of its corporate owner.

With its ratings down and its recent programs skewing too old for its own executives’ tastes, TNT is getting a makeover. The Time Warner outlet will, going forward, place more emphasis on edgier dramas that provide more thrills, including shows that draw upon action-adventure. mystery, and science fiction. And it will present a slightly new positioning to viewers and advertisers, adding the word “Boom” to its tagline and on-air graphics.

“It’s time to evolve and grow TNT – and that starts with refreshing the brand and evolving our content along with it,” said Michael Wright, president, head of programming, for TNT, TBS and Turner Classic Movies, in a prepared statement. “All of it is meant to work together to deliver a clear promise to the audience: If you’re in the mood for drama that thrills, turn to TNT.”

The tweak to the popular network’s raison d’être comes after Time Warner’s chief executive, Jeff Bewkes, expressed dissatisfaction with the outlet’s performance. TNT’s shows, Bewkes explained to investors in late April, were drawing too broad an audience and had lost the younger viewers that advertisers covet. The issue, he said, was that rival networks like FX and AMC were running edgier series with more youthful appeal.

Its new tagline, “TNT Drama. Boom” may be the first time the network has used something other than “We Know Drama” since 2001 (though in 2012, TNT began to use graphics that made the word “Drama”  big while reducing the size of its ”TNT’ letters). Use of the word “Boom,” said Wright, “makes a promise to our audience about the kind of emotional, intense, exciting, funny, shocking, sexy and thrilling drama they should expect from TNT.” The new mantra is set to roll out May 19.

The network, which is introducing sci-fi drama “The Last Ship” and  Steven Bochco-produced series “Murder In The First” in June, said it had greenlit two new series for 2015.

Public Morals” is a gritty police drama set in the New York of the 1960s, and stars Edward Burns, who will also produce and direct. The series will also star Michael Rapaport and Elizabeth Masucci and comes from Amblin Television. Executive producers are Steven Spielberg, Justin Falvey, Darryl Frank and Aaron Lubin. “Proof” stars Jennifer Beals, Matthew Modine and Joe Morton. Beals plays a talented but skeptical surgeon who is challenged by a billionaire to prove whether an afterlife exists. The show is executive produced by Kyra Sedgwick, Rob Bragin, Tom Jacobson, Jill Littman and Alex Graves.




More Biz

  • Jussie Smollett

    Jussie Smollett Seeks to Stop Appointment of Special Prosecutor

    Jussie Smollett’s lawyers filed a motion on Friday to overturn the appointment of a special prosecutor in his hate crime hoax case, arguing the appointment would expose the “Empire” actor to double jeopardy. Smollett is seeking to reverse an order issued last month by Judge Michael Toomin, who faulted Cook County State’s Attorney Kim Foxx [...]

  • Katy Perry American Idol judge

    Katy Perry Testifies in ‘Dark Horse’ Copyright Trial

    Katy Perry took the stand Thursday and testified that she had never heard the song “Joyful Noise” before she was accused of infringing on its copyright, according to ABC 7 in Los Angeles. Christian hip-hop artist Marcus Gray and the song’s co-writers claim that Perry’s 2013 track “Dark Horse” uses an uses an instrumental phrase [...]

  • Kannan Alagappan - Dish

    Dish Hires Ex-Telstra Exec Kannan Alagappan as CTO

    Dish Network hired Kannan Alagappan, who has held technology leadership roles with telecom and cloud services providers including Australia’s Telstra, Reliance’s Jio and Rackspace, as SVP and chief technology officer. Alagappan assumes the CTO role after the exit of former chief technology officer Vivek Khemka in August 2018 to join John Malone’s Liberty Latin America. [...]

  • The Lion King

    'Lion King' VFX Supervisor Rob Legato to Keynote at the 2019 View Conference

    Rob Legato, visual effects supervisor of “The Lion King,” “The Addams Family” co-director Conrad Vernon and Baobab Studios’ co-founder and chief creative officer Eric Darnell, director of the VR studio’s Emmy- and Annie-winning VR short “Crow: The Legend,” are rounding out the keynote speakers at this fall’s 20th edition of the View Conference in Turin, [...]

  • Pinewood Studios James Bond

    Netflix's Shepperton Studios Deal Is Stretching the U.K.'s Production Limits

    Netflix’s huge new hub at Shepperton Studios outside London is a further fillip for Britain’s booming production sector. Amid jitters over Brexit and its effects on the economy, the streaming giant’s commitment is a vote of confidence in the U.K. entertainment industry and a continuing source of local jobs. But the decision by Netflix to [...]

  • It

    Producer Sues Warner Bros. Over 'It' Film Adaptations

    A producer who developed the original “It” TV miniseries sued Warner Bros. on Thursday, alleging the studio breached his contract by making the films “It” and “It Chapter Two” without him. Frank Konigsberg and Larry Sanitsky were running Telepictures in the early 1980s when they acquired the rights to the Stephen King novel. They developed [...]

  • Lionsgate CEO Jon Feltheimer

    Starz Nears Realignment: Why Lionsgate Won't Hire a CEO to Replace Chris Albrecht

    Nearly six months after Starz CEO Chris Albrecht exited in February, Lionsgate brass is moving closer to a revamp of the premium TV network’s executive structure. According to insiders, at least one thing is clear: Albrecht is not expected to be replaced as CEO. Instead, Lionsgate chief executive Jon Feltheimer is taking a more active [...]

More From Our Brands

Access exclusive content