Michael Ouweleen, a veteran of TV aimed at young adults at Time Warner’s Turner Broadcasting System, has been named chief marketing officer for Cartoon Network, Adult Swim and Boomerang networks. He will report to Christina Miller, president and general manager of the kid-and-young-adult portfolio of properties.
His roots with the genre are deep. Ouweleen was one of a small team that helped to launch the company’s iconoclastic Adult Swim block of programming. He also co-created, co-executive produced and co-wrote one of the first Adult Swim original series, “Harvey Birdman, Attorney at Law.” In 2003, he oversaw the creation of such animated hits as “Ben 10,” “Chowder” and “The Marvelous Misadventures of Flapjack,” as well as the network’s first live-action adaptation of a network property, “Ben 10: Race Against Time.”
Ouweleen was most recently senior vice president and executive creative director for Cartoon Network’s creative group, and has worked in service of that brand for the last 17 years. Ouweleen directed the development of creative materials for Cartoon Network’s print advertising, show launch kits, sales materials, PR materials, premiums and event environments. He also supervised all on-air promotions, program franchise packaging and sponsored promotions for both Cartoon Network and Boomerang, and managed the development of on-air spots for the networks’ multiple licensed promotion partners.
Ouweleen began his career with Cartoon Network in 1996 as associate creative director of the on-air department. Within six months, he was promoted to vice president and creative director.
Prior to joining Cartoon Network, Ouweleen worked in advertising in New York and on several animated projects. He graduated magna cum laude from Georgetown University with a major in both English and Theology.