Lesley Goldman has joined truTV as v.p. of development and original programming, the net announced today. She will be based in Gotham and report to senior veep Marissa Ronca.

Goldman arrives at truTV from CNBC where she served as vice president of primetime alternative. At tru, she’s tasked with executing the development of new programming from concept to series, creatively overseeing pilots, series and specials.

“Lesley comes to truTV with a wealth of experience in unscripted and alternative programming,” said Ronca. “She is a creative, forward-thinking producer with a great eye for programming and strong relationships throughout the industry. Lesley is a great addition to our team as we continue to shape truTV’s programming vision.”

In addition to her time at CNBC, Goldman has served as a senior development consultant for MTV and logged years at Picture This TV.