×

Time Inc. Taps Fox Alum Emiliano Calemzuk to Lead Online Video Push (EXCLUSIVE)

Time inc. is ready to go long on longform video. The publishing giant has cut a deal with former Fox Television Studios chief Emiliano Calemzuk to develop a range of programming for online audiences derived from Time Inc.’s vast editorial resources.

Calemzuk’s focus will not be on setting up traditional TV and movie deals, but on establishing Time Inc. as a player in the VOD and SVOD arena. The company is targeting its existing subscriber base across more than 90 magazines with elaborate video productions.

Calemzuk is tasked with recruiting experienced film and TV creatives to work on projects inspired by stories from magazines ranging from Time, Sports Illustrated, People and Fortune to Horse & Hound, Golf Monthly and Yachting World. He also will be responsible for devising distribution strategies.

Calemzuk has an extensive background in production and distribution, having spent 14 years at News Corp. working in domestic and international TV. He was CEO of Elisabeth Murdoch’s Shine America operation prior to leaving the Murdoch fold in early 2012.

Time Inc.’s initial emphasis will be on unscripted material, particularly documentary fare that can benefit from the editorial pedigree of the group’s largest titles. Calemzuk wouldn’t rule out the possibility of teaming with traditional TV or film partners for projects, but his primary efforts will be online.

The endgame is to create a library of programming that Time Inc. controls. Calemzuk has set up a division within his newly formed L.A.-based Rampante production banner, dedicated to packaging and producing Time Inc. programming.

“We are no longer a magazine company — we are a company that owns incredible content,” said Time Inc. chairman-CEO Joe Ripp (pictured). “And we reach half the adult population in the United States with our brands.”

The deal with Calemzuk is a sign of Time Inc.’s newfound independence as a standalone, publicly traded company, following its June spinoff from Time Warner.

In the past, an effort to ramp up video production within Time Inc. would have been tied down by corporate red tape amid pressure on the company’s titles to work with Time Warner’s film and TV divisions, Ripp said. Calemzuk can seek out the best creative and distribution partners on a project-by-project basis.

Time Inc. rival Conde Nast has built a sizable entertainment arm focused on developing film and TV projects, as well as videos for the digital channels tied to each of its magazine brands.

“This company has incredible content, incredible reach and editorial integrity,” Calemzuk said. “There’s a depth to the storytelling that anyone working in video can only dream of. We’ve got all it takes to make great video content — now we’re going to build the creative ecosystem to translate those stories.”

Previously, Ripp noted that Time Inc. publications would do one-off specials tied to specific titles, notably People and Sports Illustrated. Calemzuk will work with editors across the company to develop ideas for video projects early on in the editorial process. One such project involves an initiative to examine one big story from different perspectives across multiple Time Inc. brands.

“The opportunities for these brands are incredible. The promotional power we have, the access to advertisers and the incredible content we have can translate into all forms of distribution,” he said.

Calemzuk added that the focus is on building a library content “to leverage the relationship (Time Inc.) has with subscribers directly. We want to control the distribution of the content as opposed to getting a license fee,” he said.

Popular on Variety

More TV

  • Christian Serratos as Rosita Espinosa - The

    'Walking Dead' Star Christian Serratos in Talks for Selena Series at Netflix

    Christian Serratos is in negotiations to star in the upcoming Netflix series based on the life of Tejano music star Selena Quintanilla, Variety has confirmed with sources. The series was announced back in December and is described as a coming of age story following Selena (Serratos) as her dreams come true and all the heart-wrenching [...]

  • Songs for Screens Powered by Mac

    Songs for Screens: 'American Horror Story' Makes 'Suddenly Last Summer' Sizzle Again

    FX Network’s “American Horror Story” returns for a ninth season next month, and promos for the next chapter of the anticipated series, dubbed ‘AHS 1984,’ have been airing frequently across cable television throughout August. In the short yet effective spot (see below), the Motels’ melancholic, moody “Suddenly Last Summer” plays as aerial footage of an [...]

  • Wanda Sykes, Mike Epps to Star

    Wanda Sykes, Mike Epps to Star in Multi-Camera Comedy Series for Netflix

    Wanda Sykes and Mike Epps are headed to Netflix. The streamer has ordered a multi-camera comedy series starring the two comedians titled “The Upshaws.” The series centers on a working-class Africian American family in Indiana struggling to make it work and make it right without the blueprints to do it. Sykes will executive produce and [...]

  • Vader Streams Shuts Down

    Vader Streams Shut Down by Hollywood Studios

    A coalition of Hollywood studios and streaming companies announced on Tuesday that they have shut down Vader Streams, which was once a popular source of pirated TV content. The service went offline in early May under mysterious circumstances, leading to speculation that the operator had either absconded or been forced out of business. The Alliance [...]

  • Søren-Sveistrup

    Netflix Teams With 'The Killing' Creator for Crime Thriller 'The Chestnut Man'

    HAUGESUND, Norway  — Further expanding its Scandinavian footprint, Netflix has announced its second Danish original series, “The Chestnut Man,” a police thriller based on “The Killing” creator Søren Sveistrup’s popular novel. The streaming giant will team with Sveistrup’s SAM Productions, minority owned by Studiocanal, part of Vivendi Canal Plus Group, to deliver this noir-influenced literary [...]

  • Writers vs Agents Packaging War WGA

    ICM Blasts Writers Guild Over Withdrawal of State Lawsuit

    ICM Partners has slammed the leaders of the Writers Guild of America over its decision to withdraw from its state court lawsuit in favor of refiling the action in federal court. The agency, which was sued in April by the guild and eight WGA members over charging allegedly illegal packaging fees, issued a statement Tuesday [...]

  • succession

    'Succession' Renewed for Season 3 at HBO

    “Succession” has scored an early Season 3 renewal at HBO. The news comes as the critically-acclaimed drama series is just two episodes into its second season. Season 1 of the series was recently nominated for five Emmy Awards, including for best drama series. “We are elated that ‘Succession’ and its exploration of wealth, power and [...]

More From Our Brands

Access exclusive content