Viardo Artists head Phil Viardo has joined forces with Natural 9 Entertainment in a management-production venture.
Pair are already partnered as producers on the We TV series “Chris and Adrianne Do Russia” and the weekly syndicated entertainment news series “Hollyscoop.”
Viardo (pictured) will serve as exec VP of development and talent for Natural 9, with his Viardo Artists banner becoming the management wing of the company, headed by founder Carol Sherman.
The Burbank-based shingle produces a range of unscripted fare, including the “Paul Mitchell All-Star Sports Invitational” for Fox Sports, the annual Movieguide Awards, set to air March 1 on Reelz Channel, and “The Wildlife Docs,” which airs as part of ABC’s Saturday morning slate.
As part of the shuffle with Viardo coming on board, Natural 9 has promoted Jeff Androsky to the post of prexy-CEO. Christine Blake has been upped to senior VP of production; Craig Ordelheide advances to senior VP of post production.
In announcing the changes, Sherman said the new team is set to “oversee and execute all elements of development and production for our diverse development and production slate for 2014 and beyond.”