Syndication Ratings: ‘Wendy Williams’ Hits Series High While Rookies Continue to Shine

A month into its sixth season, “The Wendy Williams Show” hit a series high last week highlighting a syndication frame that also saw several new shows continue to perform well.

“Williams,” distributed by Debmar-Mercury, rose 13% week to week to hit a 1.8 household rating for the first time (equating to about 2.33 million viewers), besting the previous high of 1.7 set in February of this year. It was up 14% over the previous week and shot up 29% from the comparable week of a year ago.

“Wendy Williams,” which has already been renewed through 2017, also continues to draw an audience in its midnight run on cabler BET (last week averaging more than 500,000 viewers).

“Dr. Phil” remained the talkshow leader in syndication with a 3.2 household rating and a 1.6 rating in women 25-54.

Elsewhere, “Celebrity Name Game,” “Hot Bench,” “Meredith Vieira” and “The Real” remain the standouts among shows new to syndication this fall.

Hot Bench,” a spinoff of “Judge Judy,” was on top among the newcomers in households (1.5), matching its top score to date while drawing its largest overall audience (2.08 million). It was followed in this category by “Meredith Vieira” and “Celebrity Name Game” (both steady at 1.2), “The Real” (1.0, also steady) and “Judge Faith” (0.8, up 14%).

The Craig Ferguson-hosted “Celebrity Name Game” hit a high in women 25-54 (0.9 rating), rising 50% week to week to lead the first year-shows. “Hot Bench” and “The Real” both did a 0.8, and “Meredith Vieira” grew 16% to a series-high 0.7.

“The Real” is the No. 1 new syndicated strip this season in women 18-34, women 18-49 and women 25-54 (tied in this category with several shows) and is easily the youngest-skewing syndicated talkshow with a median age of about 46. It fares especially well relative to other talkshows in the top markets — last week earning a tie in New York with ABC’s “The View” head-to-head in women 25-54, and beating “Dr. Phil” and “Steve Harvey” head-to-head in the demo in Los Angeles.

 

 

 

 

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