Sony Pictures TV has extended its reach in Australia with a deal to buy scripted production company Playmaker Media.
Playmaker is home to the drama “The Code,” which has been acquired by DirecTV in the U.S. and the BBC in the U.K. Another drama, “House Husbands,” is in its fourth season on Oz’s Nine Network and is to be adapted in France and Italy next year. Playmaker’s other series include “Love Child” and “Hiding.”
In buying Playmaker, Sony gains a foothold in the Australian market and will distribute its series and formats around the world. The majors are increasingly focused on building out worldwide production infrastructure. NBCUniversal Intl. Television earlier this year took control of Oz’s Matchbox Pictures, home of the drama “The Slap” that has been adapted as a midseason limited-series for NBC.
Producers Dayid Taylor and David Maher founded Playmaker in 2009 and serve as co-managing directors.
“Playmaker is having fantastic success creating the next generation of distinctive, high quality Australian television drama. They are a great addition to our international production group and we look forward to working with David and David to continue to build their award-winning company,” said Andrea Wong, prexy of international production for Sony Pictures TV.
Taylor and Maher said the deal “presents new opportunities to increase the quality and reach of our content both locally and in the international marketplace.”
The two will continue to run Playmaker out of Sydney, reporting to Wong, who is based in London. Sony TV has scripted production outputs in Germany, Russia, Latin America and in the U.K. through its Left Bank Pictures unit.