You will be redirected back to your article in seconds

‘Simpsons’ to Launch on FXX With 12-Day Marathon; App Expected to Debut

Cowabunga! To launch the first run of veteran animated series “The Simpsons” on cable in August, FXX intends to start things with a bang: A 12-day marathon of the series’ 552-episode run.

“It will be the longest continuous marathon in the history of television,” said John Landgraf, chief executive of FX Networks, at an upfront presentation held Wednesday in New York. An app is expected to debut in coming weeks and while executives at the presentation suggested the name “Simpsons World” had been bandied about, FX Networks spokesman John Solberg said a name for the digital outlet was “not formalized yet.” The app would be distinct from the FXNow mobile-viewing application already available.

“Think of it as a comprehensive, beautifully curated digital library of all things ‘Simpsons,'” Landgraf said . “I’m absolutely blown away by what I’ve seen. This could well be the best app I have ever seen.”

There’s reason to give Bart, Lisa, Maggie and the rest a big push. Sale of the series to FXX was valued at more than $750 million over the life of the deal – an astronomical price for syndication. The terms of the pact includes making the vast “Simpsons” archive available via video on demand on the FXNow viewing app. The show has never before been available in wide fashion online or on any SVOD venue.

Landgraf said the unit, which comprises FX, FXX and FXM, would raise the number of original series across FX and FXX to 20 from 11. Among the series slated to debut in coming months are “The Strain,” a sci-fi horror series based on work from Guillermo del Toro, author Chuck Hogan and writer-producer Carlton Cuse; “Tyrant,” a drama set in the Middle East supervised by “Homeland” producer Howard Gordon; “The Comedians,” featuring Billy Crystal and Josh Gad: and comedy series for FXX starring Tracy Morgan that will have long-running “It’s Always Sunny in Philadelphia” as its lead-in.

Landgraf touted the recent performance of the second season of “The Americans”on FX and said, “I expect we’ll have a season-three announcement soon.” Executives are still waiting for current runs of comedies “Chozen” and “Legit” to end before making a decision on additional orders for those programs.

Lou LaTorre, president of ad sales for Fox Cable, said his team had just started making outreach on ad opportunities for “The Simpsons,” but indicated interest was strong. The company could seek to align advertisers with thematic runs in “The Simpsons,” he suggested, picking out holidays or appearances by athletes, to help sponsors find a relevant episode or series of episodes alongside which they could make a pitch.

(Updated, 11:16 AM PST)

More Biz

  • Kevin Tsujihara

    Kevin Tsujihara's Ouster Kicks Off a Week of Major Disruption in the Media Business

    The sudden ouster of Warner Bros. Entertainment chief Kevin Tsujihara kicked off what is likely to go down as one of the most extraordinary weeks in Hollywood history, spelling enormous turmoil and transition across the media landscape. In addition to the news about Tsujihara, which comes amid a wider shake-up of leadership at AT&T’s WarnerMedia, [...]

  • Disney Fox mega deal acquisition Illustration

    Disney Closes $71 Billion 21st Century Fox Deal

    Before the end of the East Coast airing of “Jimmy Kimmel Live!”, Disney has formally sealed the deal on its $71 billion acquisition of 21st Century Fox. “This is an extraordinary and historic moment for us — one that will create significant long-term value for our company and our shareholders,” Disney chairman-CEO Bob Iger said [...]

  • Chinese Tech Firm Huawei Seeks Content

    Beleaguered Chinese Tech Firm Huawei Seeks Content for Expansion Into Southeast Asia

    One of the most surprising first-time attendees at FilMart is Chinese tech giant Huawei, which has come to Hong Kong to acquire the video content it needs to support its strategy of expansion into Southeast Asia. The company is currently embroiled in a PR nightmare as it defends itself against accusations that its equipment could [...]

  • Viacom HQ LA

    Viacom Goes to War With AT&T Over DirecTV Carriage Deal

    Viacom has declared war against AT&T, blasting the telco giant on several fronts as the companies wrestle over a carriage renewal deal that is vital to Viacom’s long-term financial health. As of today, Viacom has begun running crawls and promo spots on its channels warning viewers that Nickelodeon, Comedy Central, BET, MTV and other channels [...]

  • Peloton Sued for $150 Million for

    Peloton Sued for $150 Million for Using Drake, Lady Gaga Music Without License

    A group of publishers including Downtown Music Publishing, Pulse Music Publishing, ole, peermusic, Ultra Music, Big Deal Music, Reservoir, Round Hill, TRO Essex Music Group and The Royalty Network filed a lawsuit against Peloton for infringement of more than a thousand musical works, according to a statement from the National Music Publishers Association. The plaintiffs are [...]

  • Bruce Ramer Re-Appointed to Corporation for

    Bruce Ramer Re-Appointed to Corporation for Public Broadcasting Board

    Top showbiz attorney Bruce Ramer has been reappointed to the board of the Corporation for Public Broadcasting, the nonprofit org that administers federal funding for public broadcasting. Ramer, a partner at Gang, Tyre, Ramer, Brown & Passman, was elected chair of the CPB board in October. He previously served as board chair from 2010-2012. His [...]

  • Gary Knell

    Listen: National Geographic Chief Gary Knell on Disney Future, Fox's Legacy

    The marriage of National Geographic Partners and Disney, which becomes official today, is the proverbial brand match made in heaven. Disney is taking over the stewardship of Nat Geo Partners — a joint venture with the National Geographic Society — as part of its acquisition of 21st Century Fox. The transition comes at a time [...]

More From Our Brands

Access exclusive content