×

Seth MacFarlane Pledges $1 Million to ‘Reading Rainbow’ Kickstarter

Though LeVar Burton’s Kickstarter campaign for “Reading Rainbow” is far beyond its original $1 million goal, the literacy program has a new reason to shine. “Family Guy” creator Seth MacFarlane has stepped in, promising to match another $1 million in donations to push the initiative past the $5 million mark.

Burton’s Kickstarter to bring back and revamp the beloved children’s reading program went live in May, and met its initial goal within 11 hours. Despite finding success in fostering a love of reading in its young viewers, the original “Reading Rainbow” show was canceled in 2009.  After launching a tablet app in 2012 the host realized the potential of new technologies to bring reading to kids and schools, and with his Kickstarter, hopes to broaden the program’s reach.

“In today’s world, today’s kids want today’s technology,” says Burton in the campaign’s video.  With funds from the Kickstarter, Burton hopes to launch a subscription service for private homes and stream the program free to 6,000 underfunded classrooms across the country.

Until Burton reaches the $5 million goal, MacFarlane has promised to double each backer’s pledge.  As of this afternoon the campaign has raised $4.2 million, with just four days to go.

Donate to the “Reading Rainbow” Kickstarter campaign here.

 

 

 

More TV

  • Tony Romo

    CBS Sports Re-Signs Tony Romo in Deal Valued Around $17 Million Per Year

    CBS Sports signed prize football analyst Tony Romo to a new deal, a major step in parent company ViacomCBS’ efforts to strike a new rights pact with the National Football League as its current contract heads toward the end of its term. CBS Sports said the company had signed Romo, the former Dallas Cowboys quarterback [...]

  • WGA Agents Contract Tug of War

    Writers Guild Says It Helped Negotiate 100 Deals for Agent-Less Members

    The Writers Guild of America has asserted that it has assisted in negotiating more than 100 deals in recent months for members without agents. The missive from the WGA West board of directors comes nearly a year after the guild leaders ordered their 15,000 members to fire their agents if the agents had not agreed [...]

  • Hilary Duff

    Hilary Duff Asks Disney to Move 'Lizzie McGuire' Revival to Hulu

    Hilary Duff has posted a statement asking that the planned revival of “Lizzie McGuire” be moved from Disney Plus to Hulu. “I’d be doing a disservice to everyone by limiting the realities of a 30 year old’s journey to live under the ceiling of a PG rating,” Duff wrote on Instagram. “It’s important to me [...]

  • Tan France Jameela Jamil

    TV News Roundup: Tan France, Jameela Jamil Among OZY Fest Headliners

    In today’s TV news roundup, OZY Media announced Tan France, Jameela Jamil and others as headliners of OZY Fest, and Netflix dropped the official trailer of “On My Block” Season 3. DATES Disney Channel‘s second season of “Just Roll With It” will premiere on Sunday, March 15 at 8:45 p.m. The sitcom follows the Bennett-Blatt family [...]

  • Lorraine Toussaint

    Queen Latifah's 'Equalizer' Reboot Pilot at CBS Casts Lorraine Toussaint

    Lorraine Toussaint has joined the CBS’ reboot pilot for “The Equalizer,” Variety has learned. She joins previously announced series lead Queen Latifah and recently announced cast member Liza Lapira. In the reimagined version, Queen Latifah stars as Robyn McCall, an enigmatic figure who uses her extensive skills to help those with nowhere else to turn. Toussaint [...]

  • Ben Schnetzer

    'Y: The Last Man' Series at FX Casts Ben Schnetzer as Yorick

    Ben Schnetzer has stepped into the role of Yorick Brown in FX’s upcoming “Y: The Last Man” series, Variety has learned. He takes over the role from Barry Keoghan, who exited the series at the beginning of this month. The show is based on Brian K. Vaughan and Pia Guerra’s award-winning DC Comics graphic novel series [...]

  • Herb Dorfman Obit Dead

    Herb Dorfman, Orion Pictures Home Video Executive, Dies at 77

    Herb Dorfman, former Orion Pictures executive and a home video industry veteran, died Feb. 25 of complications from Parkinson’s disease and dementia. He was 77. Dorfman served as head of home entertainment for Orion Pictures from 1987 to late 1996. Orion was a prosperous independent studio in those days that turned out a steady stream [...]

More From Our Brands

Access exclusive content