Though LeVar Burton’s Kickstarter campaign for “Reading Rainbow” is far beyond its original $1 million goal, the literacy program has a new reason to shine. “Family Guy” creator Seth MacFarlane has stepped in, promising to match another $1 million in donations to push the initiative past the $5 million mark.
Burton’s Kickstarter to bring back and revamp the beloved children’s reading program went live in May, and met its initial goal within 11 hours. Despite finding success in fostering a love of reading in its young viewers, the original “Reading Rainbow” show was canceled in 2009. After launching a tablet app in 2012 the host realized the potential of new technologies to bring reading to kids and schools, and with his Kickstarter, hopes to broaden the program’s reach.
“In today’s world, today’s kids want today’s technology,” says Burton in the campaign’s video. With funds from the Kickstarter, Burton hopes to launch a subscription service for private homes and stream the program free to 6,000 underfunded classrooms across the country.
Until Burton reaches the $5 million goal, MacFarlane has promised to double each backer’s pledge. As of this afternoon the campaign has raised $4.2 million, with just four days to go.
Donate to the “Reading Rainbow” Kickstarter campaign here.