×
You will be redirected back to your article in seconds

Rose, Fiesta Bowls Bowl Deliver Ratings Gains for ESPN

Johnny Manziel's rally also scores big for net

ESPN is off to a great start in the final year of college football’s Bowl Championship Series, scoring year-over-year gains for both the Rose Bowl and Fiesta Bowl on Wednesday.

According to Nielsen overnights, Michigan State’s 24-20 victory over Stanford in the 100th Rose Bowl Game averaged a strong 11.2 household rating, up 17% from the 9.6 for Stanford-Wisconsin a year ago. That year-ago contest averaged 17 million viewers in the nationals, so Wednesday afternoon’s game likely drew in the vicinity of 20 million viewers.

Detroit, the top-rated market, averaged a 27.9 overnight household rating, the highest-rated bowl game ever on the ESPN networks in the market (records go back to 2000).

On Wednesday night, the Fiesta Bowl between Central Florida and Baylor averaged a 7.1 overnight rating — up 9% from last year’s comparable game (6.5 for Florida State-Northern Illinois), which ended up drawing 10.6 million total viewers.

ESPN also had a particularly strong showing on New Year’s Eve with the Chick-Fil-A Bowl between Texas A&M and Duke, which averaged a 5.3 overnight household rating — the best ever for any ESPN bowl game outside the BCS. Texas A&M, behind 2012 Heisman Trophy winner Johnny Manziel, rallied to win 52-48.

ESPN will air the national championship game, between Auburn and Florida State, on Monday.

More TV

  • Ted Sarandos - Netflix

    Netflix's Ted Sarandos Says Disney Plus Launch Changes 'Nothing' for the Company

    Netflix chief content officer Ted Sarandos claims he’s not getting distracted by huge competitors — like Disney — rumbling into the company’s streaming turf. The exec was asked what has changed for Netflix with the Nov. 12 launch of Disney Plus, which the Mouse House boasted as having signed up over 10 million users so [...]

  • Kristen Stewart Actors on Actors

    Kristen Stewart Reveals She Loves 'Naked and Afraid': 'That Is High-End Reality TV'

    Kristen Stewart (“Seberg”) loves “Naked and Afraid” and wondering what shoes smell like. Stewart discussed her tastes in reality TV and interest in Shia LaBeouf’s (“Honey Boy”) shoes during a conversation for “Variety Studio: Actors on Actors.” LaBeouf began the interview by asking Stewart what she likes to watch in her free time. LaBeouf mentioned [...]

  • Lilly Burns Tony Hernandez

    Jax Media Soars by Amplifying Unique Voices of Auteur TV

    Jax Media has emerged during the past few years as one of television’s busiest and buzziest production companies. The New York-based company headed by four partners — Tony Hernandez, Lilly Burns, John Skidmore and Brooke Posch — has an enviable track record of scouting new voices and executing stylish shows on a less-than-stratospheric budgets. The [...]

  • Variety New Leaders in TV

    Late Night Execs and Content Producers Among Variety's New Leaders in TV

    Every year, Variety seeks to identify the next generation of leaders in the entertainment business, looking for representatives in the creative community, film, TV, music and digital. This year’s group has a heavy New York focus: We selected executives from forward thinking companies such as Spotify, Group Nine and Endeavor Audio, as well as writers [...]

  • Blake Shelton and Garth Brooks53rd Annual

    TV Ratings: CMA Awards Stable, Gain 1 Million Viewers on 2018

    After falling to an all-time low in 2018, the 2019 CMA Awards stabilized for ABC and gained a chunk of viewers. Last night’s awards show garnered a 2.0 rating among adults 18-49, down only a fraction from last year’s 2.1, and was watched by 11.3 million total viewers, up roughly 12% from last year. However, [...]

  • AMBER RUFFIN Hasan Manaj Variety New

    Hasan Minhaj, Ben Platt Are Among Creatives on Variety's New Leaders 2019

    Every year, Variety seeks to identify the next generation of leaders in the entertainment business, looking for representatives in the creative community, film, TV, music and digital. This year’s group has a heavy New York focus: We selected executives from forward thinking companies such as Spotify, Group Nine and Endeavor Audio, as well as writers [...]

  • CBS Sunday Morning Charles Osgood Final

    Mo Rocca Has an Unusual Career Recipe. Now He's Adding Obits to the Mix

    Spend half an hour with Mo Rocca and prepare for a conversation that veers into the unexpected. Perhaps he will discuss the differences between the characters of Dr. Seuss and the Muppets of Jim Henson (“It turns out they are oil and water. Seuss is head. Muppets are heart”). Maybe he will talk about Carl [...]

More From Our Brands

Access exclusive content