The U.S.-based Spanish-language broadcaster is said to be seeking at least $20 billion for the sale. That’s far more than the $13.7 billion a group of investors led by Haim Saban paid for Univision in 2007.
A CBS Corp. rep declined comment.
Rumblings regarding the potential pact come months after Univision CEO emerged as one of the few critics of another mega-deal: Comcast’s acquisition of Time Warner Cable. The combination of CBS or Time Warner with Univision could very well be a strategic response to the media business’ consolidation trend, which also includes the prospect of a AT&T-DirecTV deal.
If Univision is indeed on the block, its clout in the booming U.S. Hispanic market would certainly make it a hot property. In addition to a broadcast flagship with ratings that can rival English-language networks, Univision is also owner of a collection of cable and digital properties.
Univision would be the second property Time Warner is reportedly in the acquisition hunt for this week. The conglom is also said to be in hot pursuit of a stake in digital upstart Vice Media.