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Promising Start for NBC Comedy ‘Undateable’; Fox’s ‘Gang Related’ Steady

UPDATE: In updated Nielsen nationals released late Friday, Fox’s “Gang Related” was revised up to a 1.0/3 in 18-49 and 3.15 million viewers overall — meaning it’s up 11% week-to-week in both categories. The only other change among original programs on the Big Four was an uptick for ABC drama “Black Box” (0.8/2 in 18-49, 3.81 million viewers overall).

TNT’s coverage of Game 6 of the NBA Western Conference Finals between the Oklahoma City Thunder and San Antonio Spurs was the night’s top program in 18-49 (2.8/8, 6.93 million viewers overall). NBCN’s coverage of the sixth and final game of the NHL Eastern Conference Final between the New York Rangers and Montreal Canadiens did a 0.8/2 in 18-49 and 2.12 million viewers overall.

 

NBC seems to be onto something with its Thursday summer strategy, as “Last Comic Standing” dominated its hour in its second week back and Bill Lawrence comedy “Undateable” delivered pretty good numbers — especially for a network that has struggled to launch new half-hours.

According to preliminary national estimates from Nielsen, “Undateable” averaged a 1.3 rating/4 share in adults 18-49 and 3.9 million viewers overall for its premiere at 9 p.m., finishing a close second to CBS’ repeat of “Two and a Half Men” as the top broadcast series in its timeslot in 18-49. And a second episode followed it up with nearly identical numbers (1.3/4, 3.8 million), edging out “The Millers” on CBS in 18-49.

There haven’t been many summer comedy premieres of late, but no new one has opened better in 18-49 since ABC’s “The Goode Family” in 2009, and in total viewers since CBS’ “Creature Comforts” in 2007. And it’s been 10 years, since “Come to Papa” in June 2004, that NBC has seen a higher demo rating for an out-of-season comedy premiere.

The 1.3 average is higher than every episode of “Sean Saves the World” and “The Michael J. Fox Show” to air for NBC in the 9 o’clock hour in the just-completed season since their first week together in early October. A year ago, NBC’s Anne Heche-fronted comedy “Save Me” opened to a mere 0.7.

Last Comic Standing” followed at 10 p.m. (1.6/5 in 18-49, 4.6 million viewers overall), holding about 95% of its week-ago premiere demo rating and beating the combined 18-49 average of dramas on CBS and ABC.

And kicking off the night, “Hollywood Game Night” (1.2/4 in 18-49, 4.3 million viewers overall) delivered its best 18-49 rating since its Thursday debut in late February; and its total-viewer count is a high for a Thursday episode.

NBC tied for the night’s 18-49 lead with CBS and Fox. CBS dominated the night in total viewers with its repeats.

Elsewhere, Fox’s “Hell’s Kitchen” (1.6/6 in 18-49, 4.5 million viewers overall) and “Gang Related” (0.9/3 in 18-49, 3.2 million viewers overall) held steady week-to-week in 18-49 while gaining some in total viewers. “Kitchen” placed second for its hour in 18-49, and tied “Last Comic Standing” as the night’s top-rated firstrun series in the demo.

CBS aired encores of “The Big Bang Theory” (2.0/8 in 18-49, 8.7 million viewers overall), “Mom” (1.5/5 in 18-49, 6.4 million viewers overall), “Two and a Half Men” (1.5/5 in 18-49, 6.2 million viewers overall), “The Millers” (1.2/4 in 18-49, 5.0 million viewers overall) and “Elementary” (0.8/3 in 18-49, 4.5 million viewers overall).

ABC aired a repeat of Monday’s “The Bachelorette” (0.5/2 in 18-49, 2.5 million viewers overall) and an original “Black Box” (0.7/2 in 18-49, 3.6 million viewers overall).

And CW went with repeats of “The Vampire Diaries” (0.3/1 in 18-49, 0.8 million viewers overall) and “The Originals” (0.3/1 in 18-49, 0.8 million viewers overall).

Preliminary 18-49 averages for the night: CBS, NBC and Fox, 1.3.4; Univision, 1.1/4; Telemundo, 0.7/2; ABC, 0.6/2; CW, 0.3/1.

In total viewers: CBS, 5.9 million; NBC, 4.3 million; Fox, 3.8 million; ABC, 2.9 million; Univision, 2.7 million; Telemundo, 1.6 million; CW, 0.8 million.

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