×
You will be redirected back to your article in seconds

Pivot Unveils Scripted Drama and ‘Docu-Comedy’ in Efforts To Reach Millennial Viewers

Pivot, the start-up cable network backed by Participant Media, said it would add the first scripted drama to its schedule as part of its ongoing quest to build a media outlet around the mission of inspiring young consumers to embrace social causes and change.

The drama, “Fortitude,” will come in 12 60-minute episodes and feature Stanley Tucci, Michael Gambon, Sienna Guillory and Luke Treadaway. Series focuses on a close-knit Arctic town that is shaken by a violent crime.  Produced by Sky and Pivot Original. Simon Donald is writer and executive producer. Patrick Spence and Frith Tiplady are the executive producers for Fifty Fathoms and Tiger Aspect.

The network, which is less than a year old and reached just under 45 million households, is firm in its belief that viewers between 18 and 34 who are active in trying to improve the world around them represent a coveted consumer base for advertisers, said Evan Shapiro, president of Pivot, during a meeting with reporters Wednesday. While Pivot is not yet rated by Nielsen and is “not the biggest player,” Shapiro said, it is connecting with a very intense audience that “will create a perception for a brand,” particularly those that embrace similar social causes.

The network also unveiled two new series Shaprio labeled as a “docu-comedy” and “docu-drama”: “Human Resources” and “Welcome to Fairfax.” The first, which consists of ten 30-minute episodes and debuts August 8, documents the deadline-driven world of an eccentric entrepreneur and his team of employees at TerraCycle, a company trying to eliminate global waste by taking anything bound for a landfill and turning it into a functional new product.Producers: Left/Right . Ken Druckerman, Banks Tarver and Anneka Jones. The second, which consists of 10 30-minute episodes and debuts in October, offers a behind-the-scenes look at the artists inhabiting a unique block in the Fairfax neighborhood of Los Angeles. Among the subjects is an entrepreneur named Mizzle, founder of the Just Be Cool streetwear line. Producers:  Ryan Sidhoo, Ben Selkow, and Matador’s Todd Lubin and Jay Peterson

The network said it would launch a 10-episode half-hour special series called “Freestyle Love Supreme, a look at a much-lauded improv show from two of the creators of the Broadway show, “In The Heights.” “Freestyle Love Supreme” stars Lin-Manuel Miranda, Anthony Veneziale, Chris Sullivan, Christopher Jackson, Bill Sherman and Arthur Lewis. The show is created by Thomas Kail and Anthony Veneziale. Produced by Ars Nova.  Executive producers are  Thomas Kail, Anthony Veneziale, Jon Steingart and Jill Furman.

Pivot earlier this year announced that it would create a 60-minute special telecast for the annual Peabody Awards, which celebrates excellence in storytelling in television. Produced by Den of Thieves and Jesse Ignjatovic and Evan Prager.

The network has announced a second season of “Please Like Me,” an original series featuring Australian comedian Josh Thomas. A daily talk program, “TakePart Live,” has been tweaked, with Embassy Row taking over production of the program and Meghan McCain, Eddie Huang and Jacob Sobaroff being set as the show’s new lineup of hosts.

 

 

 

 

 

 

Popular on Variety

More TV

  • Samsung Makes Bid to Keep Viewers

    Samsung Makes Bid to Keep Viewers From Skipping Fox Ad Breaks

    Fox is hoping to knit together the seconds-long divide between a TV program and the commercials that support it. During ad breaks for a few football broadcasts, tomorrow’s run of the Emmys and Wednesday’s season premiere of “The Masked Singer,” the network will kick off ad sessions with special show promos that display artistic renderings [...]

  • Patria

    HBO Europe Unveils ‘Patria’ Footage to Captive San Sebastian Audience

    SAN SEBASTIAN — Amid large expectation, HBO Europe has revealed first footage giving a first sense of tone and pace of its Spanish original series “Patria.” A packed-to-overflowing press conference on Saturday morning at the San Sebastian Festival can be read as one sign of the potential popularity of the eight-part series. The panel sneak-peek [...]

  • Topic Studios

    Layoffs Hit Topic Studios as TV Division Relocates to West Coast (EXCLUSIVE)

    A small round of layoffs has hit Topic Studios this week in the television division, insiders familiar with the company told Variety. One of the insiders said three executives at the New York-based producer and distributor are out: senior vice president of scripted programming and Viacom alum Lisa Leingang, vice president of development Mona Panchal [...]

  • Peter Weber and Mike Johnson

    'The Bachelor's' Mike Johnson on Diversity and New Leading Man Peter Weber

    ABC named its newest star of “The Bachelor” this week, officially making Peter Weber the leading man for Season 24 of the long-running dating show. Social media backlash ensued following the announcement due to ABC’s selection lacking diversity, yet again. Since the dating franchise began in 2002, there has been only one “Bachelorette” of color [...]

  • ABC Studios Logo

    ABC Studios Head of Alternative Fernando Hernandez Exits

    ABC Studios’ head of alternative Fernando Hernandez has departed from his post at the Disney-owned television studio, a source familiar with the situation told Variety. The Hollywood Reporter first reported the news. Hernandez’s exit follows an executive shuffling at the top in recent months that has included the departure of Amy Hartwick, ABC Studio’s head [...]

  • Rob Cowan, Greg Silverman'The Conjuring 2'

    Greg Silverman’s Stampede, School of Rock Team for Unscripted Series (EXCLUSIVE)

    Former president of Warner Bros. Pictures Greg Silverman is partnering with School of Rock through his content creation company Stampede. The collaboration with the music school will create exclusive content, starting with the development of an unscripted series.  School of Rock operates a network of performance-based education franchises that offer students of all ages guidance [...]

  • TV Roundup: Erica Durance Reprises 'Smallville'

    TV News Roundup: Erica Durance Reprises 'Smallville' Role in 'Arrowverse' Crossover

    In today’s TV news roundup, Erica Durance reprises her “Smallville” role in the CW’s annual “Arrowverse” crossover, and Showtime shares with Variety an exclusive sneak peek at the return of “The Circus.” FIRST LOOKS “2020 is the most important election of our lifetime,” Alex Wagner says in a new trailer for the fourth season of [...]

More From Our Brands

Access exclusive content