Rap star Pitbull has teamed with the Weinstein Co. to develop two reality shows.
“Pitbull: The Lyfe” is billed as a behind-the-scenes look at his life on the road and in the recording studio. “The Real Change Project” is envisioned as a showcase for pop stars and other celebs to share stories of how they made it big and the mentors who inspired them.
Both projects will be produced through Pitbull’s Honey I’m Home production banner.
“Partnering with Pitbull, one of the biggest names in music today, on ‘The Real Change Project’ and ‘The Lyfe’ is a phenomenal opportunity that we’re all very excited to get started on,” said TWC co-chairman Harvey Weinstein.
Pitbull, aka Armando Christian Perez, has focused on raising his profile as a TV personality in the past year. He signed a production pact with Endemol North America earlier this year, and he is set to host a New Year’s Eve special for Fox.
Pitbull described the TWC shows as “two series with the point of view that life is what we make it – some follow the rules; others bend them,” he said.