×
You will be redirected back to your article in seconds

Paramount to Launch Movie Channel in Latin America

Spurred by its success in Spain, France and other countries, Viacom Intl. Media Networks is launching its 24-hour movie network Paramount Channel in Latin America on Nov. 14.

To be available on basic and extended pay TV tiers, the new channel will tap Paramount’s 102-year film vault and some third party pics to fill programming needs. Lineup could include “Transformers,” “Ironman,” “Star Trek” (pictured) and “Mission: Impossible” franchises depending on rights negotiations.

Carlos Penzini leads the new channel as brand manager while continuing his current duties as senior VP of strategy and business development, Viacom Intl. Media Networks The Americas. Penzini has been instrumental in the unit’s aggressive expansion strategy, leading multiple channel launches, new market assessments and strategic partnerships.

Paramount Channel Latin America will be joining a plethora of studio-owned pan-regional channels led by Fox, a general entertainment channel, which topped the Ibope Pan Regional rankings with a 0.65% average rating among pay TV 18-49 viewers last month, up 29% compared to August 2013. TNT, owned by Time Warner, came second with a 0.41% rating and 151,880 viewers. The Disney Channel ranked fourth, followed by Warner and Universal, which ranked 10th and 11th respectively.

Paramount Channel’s more direct rivals in the region would include movie channels Megapix in Brazil, Fox-owned Cinecanal and Film Zone.

“We’re still in talks with MSOs and pay TV carriers but we expect to be launching with significant distribution, particularly in Brazil and Mexico, “ said Pierluigi Gazzolo, chief operating officer and interim managing director for VIMN The Americas.

Paramount Channel will join its sister channels MTV, Nickelodeon, Comedy Central, Nick Jr. and Nicktoons in the region. “We needed to expand our core brands and test the market first before launching our movie channel,” said Gazzolo.

Channel will be ad-supported and feature thematic blocks based on franchises, big-name talent or genre, said Gazzolo, who concedes that the Latin American pay TV market is saturated and competitive but the Paramount Channel will be serving a growing trend in co-viewing habits where more families tend to watch movies together at home.

Pay TV growth continues apace. Brazil’s pay TV market is expected to grow 13.3% between 2013 and 2017 per the latest PwC Global Entertainment and Media Outlook report.

Paramount Channel currently reaches 30 million households across Spain, France, Russia, Hungary and Romania. Spain and France reach around 17 million and 12 million households, respectively.

More TV

  • Rebel Wilson Romantic Comedy

    Rebel Wilson to Star in Australian Drama Series 'Les Norton'

    Rebel Wilson and David Wenham will star in Australian drama series “Les Norton.” Adapted from the novels of Robert G. Barrett, the show is presented by The Australian Broadcasting Corporation and Screen Australia. Set in 1985, the series will follow the exploits of a country bloke from outback Queensland, played by rising star Alexander Bertrand [...]

  • Korea's CJ ENM Acquires Scandinavian Sales

    South Korea's CJ ENM Acquires Scandinavian Sales Company Eccho Rights

    South Korean entertainment powerhouse CJ ENM has acquired a majority stake in Stockholm-based rights-management and sales company Eccho Rights. A leading entertainment and merchandising company in Asia, CJ ENM will give Eccho Rights the resources to expand its global footprint across Europe, the Middle East and Latin America. Eccho Rights has offices in Stockholm, Istanbul, [...]

  • Liz Heldens

    'The Passage' Writer Liz Heldens Inks New Overall Deal at 20th Century Fox TV

    Liz Heldens has signed a new multi-year overall deal with 20th Century Fox Television effective immediately. News of the deal comes ahead of the midseason launch of the Fox series “The Passage,” based on the book trilogy by Justin Cronin on which Heldens is the writer and executive producer. The series focuses on Project NOAH, [...]

  • Simon Cowell Courtney Hadwin

    'America's Got Talent' Rocker Courtney Hadwin Signs Record Deal

    “America’s Got Talent” rocker Courtney Hadwin has signed a deal with Arista Record in partnership with Simon Cowell’s Syco Music, the label announced today. “It feels amazing to be joining Syco and I am super excited and feel so lucky,” said the native of Hartlepool in Northern England. “I’ve always wanted to work on original [...]

  • 'Elementary' to End CBS Run After

    'Elementary' to End CBS Run After Season 7

    “Elementary” is coming to an end on CBS, Variety has confirmed. The procedural will wrap up following its upcoming seventh season on the broadcaster, which does not currently have a premiere date. All 13 episodes of Season 7 have been shot. According to an individual with knowledge of the situation, the network and producers came to [...]

  • Sarah Selecky Radiant Shimmering Light

    Muse Entertainment Acquires Rights to Sarah Selecky Novel 'Radiant Shimmering Light' (EXCLUSIVE)

    Muse Entertainment has acquired the rights to Sarah Selecky’s novel “Radiant Shimmering Light” with plans to develop it for television, Variety has learned exclusively. The story follows Lilian Quick, a 40-year-old struggling pet portrait artist whose life changes drastically when she starts working for her motivational guru cousin, Eleven Novak. The job helps Lilian improve [...]

More From Our Brands

Access exclusive content