×
You will be redirected back to your article in seconds

‘Outlander’ Sets Starz Ratings Record for Multi-Platform Viewing

Boosted in part by an extensive free sampling campaign, time-travel drama “Outlander” has gotten off to an encouraging start for Starz — becoming the premium cabler’s most popular series premiere in its history when all multi-platform viewing is counted.

Nielsen estimates that more than 720,000 watched the series opener of “Outlander” on Saturday night, and a total of 2.3 million watched during its opening weekend on the Starz flagship channel alone. Roughly 51% of those adults watching were female, the network said.

Early reporting of the week-long on-demand, online platforms and affiliate TVE services yielded an additional 1.4 million to date, bringing the total to 3.7 million and counting.

SEE ALSO: ‘Outlander’ Producer Ron Moore on Adapting the Bestseller for Starz, Dispelling ‘Game of Thrones’ Comparisons

The previous high for Starz was the January premiere of “Black Sails, which drew 3.5 million multi-platform viewers for its premiere. That show drew more viewers in its regular-timeslot premiere (850,000), but television usage levels are much higher at that time of the year.

“Outlander” is based on the novels of the same name by Diana Gabaldon. It takes place in 1945, when World War II nurse Claire Randall finds herself transported back to 1743 Scotland.

Starz ordered a 16-episode first season of “Outlander.” It airs Saturdays at 9 p.m.

SEE ALSO: Starz’s ‘Outlander’ Woos Women with Strong Female Protagonist

Popular on Variety

More TV

  • Reed Hastings seen on day one

    Reed Hastings on the Streamer Wars: 'It's a Whole New World Starting in November'

    After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said Friday. “While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between [...]

  • BBC ITV BritBox Streaming

    Viacom's Channel 5 and Comedy Central Join BritBox Ahead of Its U.K. Launch

    Viacom-owned Channel 5 and Comedy Central have joined BritBox, the “best-of-British” subscription streaming service created by the BBC and ITV. The platform, already available in North America, is due to launch on home turf in Britain by year’s end. Under the deal with Viacom, shows from the U.K.’s Channel 5 can appear on BritBox following [...]

  • The-Head

    Behind the Scenes With Mediapro’s Antarctic Thriller Series 'The Head'

    On Sept. 13, the cast and crew of Mediapro’s upcoming dramatic thriller “The Head” gathered at a swanky Santa Cruz de Tenerife hotel to kick off promotional duties for this English-language series, which will wrap shooting later this month. It was day 50 of production, and the cast had been working late, rushing to get [...]

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • KKR-Backed German Media Conglomerate Finally Has

    KKR-Backed German Media Conglomerate Finally Has a Name: Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film finally has a name: Leonine. The company revealed its moniker Friday, saying that “Leonine” met its criteria of being associated with its home region of Bavaria and Munich, in southern Germany, and of [...]

  • PERFECT LIFE

    San Sebastian: Leticia Dolera on Canneseries Winner ‘Perfect Life’

    SAN SEBASTIAN —  “La Casa de Papel” (“Money Heist”) may be the most seen of Spanish series this year. Leticia Dolera’s still-to-bow “Perfect Life,” however, is the most laureled, sweeping at April’s 2nd Canneseries TV festival both best series and best special performance for its female leads, Dolera herself, Celia Freijeiro and Aixa Villagrán, from [...]

  • Screen writer Beau WillimonMary Queen of

    Beau Willimon Re-Elected as President of Writers Guild of America East

    Beau Willimon, the playwright and showrunner who launched Netflix’s “House of Cards,” has been re-elected without opposition to a two-year term as president of the Writers Guild of America East. Willimon also ran unopposed in 2017 to succeed Michael Winship. Kathy McGee was elected to the vice president slot over Phil Pilato. Secretary-treasurer Bob Schneider [...]

More From Our Brands

Access exclusive content