×
You will be redirected back to your article in seconds

NBC Begins Selling Ads for 2015 Super Bowl

Early sales are robust, says NBCU's sports ad-sales chief

Even before the kickoff for Super Bowl XLVIII takes place on Fox in a few weeks, NBC has made a dent in selling off the ad inventory it has for its 2015 broadcast of the pigskin classic.

The Peacock has sold a “double digit” number of ad berths for Super Bowl XLVIX, said Seth Winter, exec veep of sales and sales marketing for both NBC Sports Group and NBCUniversal News Group, told Variety in a brief interview Tuesday.  He declined to specify what percentage of ad inventory was sold or the price NBC was seeking.

To be sure, a certain portion of ad inventory for every Super Bowl moves earlier than many might expect. For one thing, perennial advertisers like Anheuser-Busch InBev and PepsiCo. often have longstanding deals. In recent years, a number of automotive companies have also raced to secure time, knowing that competition in the category has grown tougher.

Fox has sold out its ad inventory for its coming February 2 broadcast of Super Bowl XLVIII from MetLife Stadium in East Rutherford, N.J. The 21st Century Fox-owned broadcaster had been seeking around $4 million for a 30-second spot, giving rise to the notion that NBC is likely to seek an increase, particularly if Fox’s ratings are favorable and show an increase from last year, when CBS drew an average of 108.41 viewers.

Among ad buyers, it’s well-known that selling the first 75% of Super Bowl ad inventory is easy; it’s the last 25% that can be more challenging.

With NBC already out seeking Super Bowl ad commitments, ears may also be on the ground to determine whether CBS is making offers for its 2016 broadcast of the event. The Eye will transmit the 50th Super Bowl, which has already been dubbed “The L” – a nod to the Roman numeral assigned to the event – by CBS’ ad sales staff.

More TV

  • Liz Meriwether Lake Bell

    Lake Bell, Liz Meriwether Comedy 'Bless This Mess' Moves From Fox to ABC With Series Order

    “Bless This Mess,” the single-camera comedy co-created by Lake Bell and Elizabeth Meriwether, has been ordered to series at ABC, Variety has learned. The series had previously been in contention at Fox and is a co-production between 20th Century Fox Television and ABC Studios. Bell also stars in the series alongside Dax Shepard. In the series, a [...]

  • 'Get Shorty' Renewed for Season 3

    'Get Shorty' Renewed for Season 3 at Epix

    Epix has renewed “Get Shorty” for Season 3. The loose adaptation of the 1990 Elmore Leonard novel and subsequent film stars Chris O’Dowd, Ray Romano, Lidio Porto, Megan Stevenson, Sean Bridgers, and Carolyn Dodd. In the series, O’Dowd plays a hitman from Nevada who struggles to shed his criminal past after he moves to Hollywood to [...]

  • Goliath Season 2 Amazon

    Amazon Renews 'Goliath' for Season 3

    Amazon has renewed legal drama “Goliath” for a third season. “Goliath” centers on washed-up lawyer Billy McBride, played by Billy Bob Thornton, who has one shot at redemption after a client he successfully defended from a murder charge went on to slaughter a family. Thornton won a Golden Globe for his performance in 2017. “Our [...]

  • Selena Quintanilla

    Selena Quintanilla Scripted Series Gets Greenlight at Netflix

    Netflix has ordered a scripted drama series based on the life of Tejano music star Selena Quintanilla. The series is described as a coming of age story following Selena as her dreams come true and all the heart-wrenching and life-changing choices she and her family have to make as they navigate success, family, and music. “Selena [...]

  • Detroiters Renewed Season 2 Comedy Central

    'Detroiters' Canceled at Comedy Central After Two Seasons

    Comedy Central has canceled its Motor City series “Detroiters” after two seasons. The scripted half-hour from Lorne Michaels’ Broadway Video and Comedy Central Productions bowed in early 2017. Season two premiered in June. The buddy comedy was created by stars Sam Richardson and Tim Robinson along with “Saturday Night Live” veterans Zach Kanin and Joe [...]

  • Channing DungeyVariety's Power of Women, Los

    Netflix Talk Heats Up as Channing Dungey Plots Post-ABC Move

    When Channing Dungey closes a door, a bunch of other doors open. Dungey’s next move has become a subject of speculation in Hollywood’s creative community. Sources tell Variety that the departing ABC Entertainment president is already being pursued by a number of potential suitors for what could be her next big job — Netflix among [...]

More From Our Brands

Access exclusive content