MTV has ordered a half-hour reality series toplined by rapper-actor Ja Rule with Queen Latifah among its exec producers.
“Follow the Rules” will revolve around Rule’s family life with his three children, wife and mother-in-law living in the same house.
“Ja Rule is the modern day reality rap star version of Bill Cosby’s role from ‘The Cosby Show.’ He embraces a unique parenting style with his teenage kids that feels fresh and funny,” said Susanne Daniels, MTV’s prexy of programming. It’s unclear how many episodes have been ordered.
In a statement, Rule (whose real name is Jeffrey Atkins) underscored his “unique” approach to domesticity: “Family tradition will never be the same b*tch… Lmao!!!”
“Follow the Rules” hails from Endemol’s 51 Minds production banner. Christian Sarabia, Shakim Compere and Irv Gotti exec produce with Atkins and Latifah.
Here’s a clip: