You will be redirected back to your article in seconds

Mexico’s World Cup Coverage Runneth Over on TV and in Theaters

The plastic horns began hooting in the streets of the capital two days before the official kick off of the FIFA World Cup, as the nation is deep in futbol fever. The biggest slice of auds will hands-down go to Televisa, which has truly gone all out this year for Cup madness.

Televisa’s terrestrial net will have three daily special broadcasts centered on the Cup. It will also be broadcasting over-the-air matches nightly at 10 p.m. on both channel 5 and channel 2 on the weekends with a preview show at 9 p.m. The conglom will also be re-focusing much of its regular daytime news and variety shows to Cup coverage. Its cable slate will be offering even more exclusive coverage with Televisa-owned cabler Cablevision claiming it will be showing 10 matches that no one else will on TV in Mexico on the various TDN cable channels, which are also running programming throughout the Americas.

The net’s online sports hub Televisadeportes.com will be showing every match as well as the opening and closing ceremonies as well as 40 matches and news analysis programs available for repeat view via VOD to all of Latin America except in Argentina and Brazil. It will also be provided a half-dozen specialized programs available online with titles like “Heroes and Villains” and “Samba and Soccer.”

No. 2 conglom Azteca is not to be left out. Thanks to a ruling last year, there can be no exclusivity for over-the-air broadcasts of events like the World Cup and the Olympics. The channel, which accounts for about 20% to 25% of market share, will be running head-to head with Televisa, likewise converting most of its daytime programming into Cup coverage.

While the nation’s top exhib Cinepolis continues has been running live sports events in theaters for several years now, the chain is going all out for the Cup with many of its theaters, opting for matches over summer blockbusters and tickets running about $3.75 each.

Even Canal 22, the publicly funded arts and culture channel is getting in on the action with a daily wrap up show titled “De Zurda” (From Lefty), hosted by Argentine soccer legend Diego Maradona every night through July 13. The channel will also transmit the show to its U.S. outlets in select cable markets.

More TV

  • WGA Agents Contract Tug of War

    Showrunners, Screenwriters Back WGA in Agency Battle, Sides to Meet Again Tuesday

    More than 750 showrunners and screenwriters have backed the WGA’s battle against talent agencies taking packaging fees and other changes to the rules governing the business relationship between agents and writers. The letter of support issued Saturday is significant because of the immense clout showrunners and prominent screenwriters possess in Hollywood. Several showrunners had recently [...]

  • Norman Reedus and Ryan Hurst'The Walking

    Norman Reedus on 'The Walking Dead' Without Andrew Lincoln: 'He's With Me Every Day'

    After saying goodbye to most of the original cast on “The Walking Dead,” Norman Reedus still feels his former co-stars with him during each episode. “I’ve seen so many people come and go,” he said during a “Walking Dead” panel on Friday at PaleyFest. “Right now on the show, the ghosts of all those guys [...]

  • Series Mania: De Mensen, Reel One

    Series Mania: First Details on Co-Pro Pitching Project 'Capturing Big Mouth' (EXCLUSIVE)

    LILLE, France — Belgian production company De Mensen, which has just been acquired by France’s Newen, has teamed with Reel One Entertainment on a new cross-continental thriller series, “Capturing Big Mouth. The series will be pitched Monday at this year’s Series Mania Forum Co-pro Pitching section. It chronicles the unlikely rise and eventual fall of [...]

  • Daily Show Viacom

    Viacom, DirecTV Make Progress in Contract Talks, No Blackout After Deadline Passes

    UPDATED: Viacom and DirecTV executives went down to the wire Friday on a combative contract renewal negotiation with high stakes for both sides. The companies stayed in talks past the midnight Eastern contract expiration and the channels stayed up on AT&T’s platforms. Sources indicated early Saturday that the threat of a blackout had been averted. [...]

  • ABBY'S -- "Pilot" Episode 101 --

    TV Review: 'Abby's' Starring Natalie Morales

    “Abby’s,” NBC’s new comedy about a cranky bartender (Natalie Morales) and her inner circle of regulars, is aware of the inevitable “Cheers” comparisons. Created by “New Girl” writer Josh Malmuth and executive produced by uber-producer (and unabashed “Cheers” superfan) Mike Schur, “Abby’s” therefore makes a few key choices in order to differentiate itself as its [...]

  • Ryan Murphy Walk of Fame

    TV News Roundup: Netflix Sets Premiere Date for Ryan Murphy's 'The Politician'

    In today’s roundup, Netflix announces the premiere date for Ryan Murphy’s “The Politician” series, and Kristin Cavallari will host “Paradise Hotel” on Fox.  DATES Reality star Kristin Cavallari will host Fox’s reboot of “Paradise Hotel,” an unscripted dating show in which a group of singles will check into a tropical resort and compete to check [...]

More From Our Brands

Access exclusive content