‘Melissa & Joey,’ ‘Baby Daddy’ See Nice Growth for ABC Family

In target demos, they lead among cable networks in their respective timeslots

ABC Family continues to make inroads in original comedy, with its tandem of “Melissa & Joey” and “Baby Daddy” showing nice gains as they returned to the net’s lineup on Wednesday.

Despite facing Fox’s season premiere of “American Idol,” the winter premiere of ABC Family’s “Melissa & Joey” was cable’s No. 1 telecast in the 8 o’clock half-hour in women 18-34 (365,000), women 18-49 and females 12-34 (456,000) and the top-rated original scripted cable series in other categories like adults 18-34 (445,000), adults 18-49 (544,000) and viewers 12-34 (468,000).

The Melissa Joan Hart-Joey Lawrence comedy built by double-digit percentages across all target demos vs. its third-season premiere of last May, including by 35% in total viewers and 27% in adults 18-34, for its best numbers since August 2012.

Baby Daddy,” which has become ABC Family’s No. 1 comedy of all time, also had its best showing in 17 months, rising by 28% in total viewers (to 1.1 million) and a big 46% in adults 18-34 (to 458,000) vs. its second-season premiere last spring.

For its 8:30 p.m. half-hour on Wednesday, the comedy starring Jean-Luc Bilodeau was cable’s No. 1 telecast in females 12-34 and the top-rated oriignal scripted cable telecsast in adults 18-34 (458,000) and other target demos.

Last summer, both “Melissa & Joey” and “Baby Daddy” gained more than 50% when full-week DVR playback was added to their same-night viewing levels, with both rising to about 1.4 million total viewers.

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