Coverage of both the Malaysia Airlines downed over Ukraine and unrest in the Gaza region helped two Fox News Channel programs reach new total-audience highs, according to data from Nielsen Media Research.
The 21st Century Fox cable outlet’s “The Kelly File” delivered a high in total viewership, notching nearly 3.2 million viewers, while “Hannity” reached a new high of nearly 2.58 million viewers, according to Nielsen. “Hannity” also set a new record for viewers between 25 and 54, the demographic most attractive to advertisers in news programming, reaching 615,000.
Fox News was the most-watched cable-news network during Thursday coverage of the event, Nielsen said. Fox News averaged over 3 million viewers in primetime and nearly 600,000 among viewers between 25 and 54. Fox News averaged 1.5 million in total viewers for the viewing day and 313,000 among viewers between 25 and 54.
CNN also saw viewership surge. In primetime, CNN delivered its highest daily total viewership and 25-54 audience since its broadcast of the State of the Union address on January 2. The Time Warner outlet said it notched 1.2 million viewers in primetime overall while luring about 488,000 viewers in the demo. In total day, CNN lured its highest daily total audience and 25-54 viewership since its March 24 coverage of the missing Malaysia Airlines Flight 370. CNN captured an average of 699,000 in total viewers and an average of 247,000 between the ages of 25 and 54.