You will be redirected back to your article in seconds

Mark Pedowitz: The CW Audience is ‘Broadening Out’

'Breaking Pointe' cancelled, while exec feels 'bullish' about 'Flash' series prospects

For a net known for sudsy young adult dramas, CW prez Mark Pedowitz quipped that his head of sales is “very happy these days” as the net continues to broaden out its core audience to include more men and adults beyond the 18-34 age bracket. CW credits this broadening to programs like “Arrow,” along with broader comedic shows like the revived “Whose Line.”

Nevertheless, the CW knows where it’s strengths lie: “We are a high concept/fantasy meets serialized drama” programmer, the topper told journos at the CW’s TCA exec session. “We look for those type of shows.”

Much of the executive session focused on the status of current and developing series. Pedowitz informed journalists that ballet reality show “Breaking Pointe” has been cancelled after struggling to gain traction on the net’s airwaves, despite a strong showing on digital platforms.

“I wish it did better,” Pedowitz lamented. “I am a big fan of the show. Docusoaps are very hard for broadcast networks to get going, as opposed to cable.”

Decisions regarding the renewals of hourlong dramas “Beauty and the Beast” and “Carrie Diaries” will be made in May, and Pedowitz offered little hint as to which way the network is swaying aside from being “happy” with the creative direction of the shows. Pedowitz said he feels “bullish” about the prospects of “Arrow” spinoff “Flash” making it to series, and dispelled any concerns that Fox’s Batman origin series “Gotham” will overlap conceptually with CW programs, many of which hail from the DC Comics universe. Lauren Graham’s CW adaptation of her book “Someday, Someday” has made some progress — the script is in, Pedowitz said, calling it “excellent.”

The prez also joked about the consistently high ratings of “Supernatural,” saying that so long as the actors have steam in them, he hopes to keep the show going.

Pedowitz also tackled the topic du jour at TCAs — pilot season. He explained that the pilot process has been “very efficient” for the CW, as a solid number of pilots are ordered to series at the net — often more than half.

“I hope it works out well [for Fox],” Pedowitz said, referring to Fox head Kevin Reilly’s remarks about ditching pilot season entirely. “But pilot season works well for us…You learn things you wouldn’t see otherwise.”


More TV

  • Writers vs Agents Packaging War WGA

    Agencies' Antitrust Suit Against Writers Guild Set for January Hearing

    The antitrust suit filed by Hollywood’s major agencies against the Writers Guild of America has been set for a Jan. 17 hearing. U.S. District Court Judge Andre Birotte issued the calendar update this week on the litigation, filed on Sept. 27 by CAA, UTA and WME after the agencies consolidated their individual agency suits. The [...]

  • Gabrielle Carteris SAG Awards

    Gabrielle Carteris Preps for 26th Annual SAG Awards

    SAG-AFTRA president Gabrielle Carteris is already looking forward to the 26th SAG Awards on Jan. 19, held in its usual location at the Shrine Auditorium in Los Angeles. “One of the best things about the SAG Awards is that it’s a peer-to-peer recognition,” she says. “It’s the highest honor for performers to be recognized by [...]

  • GoliathSeason 3CR: Greg Lewis/Amazon Studios

    'Goliath’ Renewed for Fourth and Final Season at Amazon

    Amazon has renewed gritty legal drama “Goliath” for a fourth and final season. The series centers on washed-up lawyer Billy McBride, played by Billy Bob Thornton, who seeks redemption after a client he successfully defended from a murder charge went on to slaughter a family. Thornton won a Golden Globe for his performance in 2017. [...]

  • Jon Favreau'The Mandalorian' TV show premiere,

    Jon Favreau Already Has a Star Picked for His 'Star Wars' Holiday Special

    The “Star Wars” franchise is no stranger to the strange and odd. But the wildest of all the offerings from the galaxy far, far away is the bizarre (but beautiful) “Star Wars Holiday Special.” And Jon Favreau is ready to resurrect it. The TV special celebrating the Wookiee holiday “Light Day” aired on CBS in [...]

  • Justin Marks FX

    'The Jungle Book' Writer Justin Marks Inks Overall Deal With FX Productions

    “Counterpart” creator and showrunner and “The Jungle Book” scribe Justin Marks has signed an overall deal to create new content for FX Productions. “Justin is a true creative talent and we feel fortunate to be his partners in supporting his vision of bold and ambitious storytelling,” said FX Entertainment original programming president Gina Balian. Marks, [...]

  • Tye Sheridan

    Tye Sheridan Starring in Survival Thriller 'Wireless' From Steven Soderbergh for Quibi

    Quibi has ordered another show with notable Hollywood talent attached: scripted series “Wireless” starring Tye Sheridan with Steven Soderbergh on board as executive producer. In the made-for-mobile-screens thriller, a smartphone has a central role. Sheridan (“Ready Player One,” “X-Men: Apocalypse”) plays a self-obsessed college student who is stranded in the Colorado mountains after he crashes [...]

More From Our Brands

Access exclusive content