‘Dallas’ Toasts Larry Hagman with J.R. Ewing’s Own Bourbon

Nightime soap's ruthless Texas oil tycoon gets his own liquor as part of a licensing deal around the show's third season

Dallas Launches Bourbon for J.R. Ewing

TNT is toasting the late Larry Hagman and the ruthless Texas oil tycoon he played on nighttime soap “Dallas” with J.R. Ewing Bourbon. Bourbon was the character’s drink of choice.

The four-year-old, 80-proof J.R. Ewing Bourbon is distilled in Kentucky and features a slightly fruity nose with hints of vanilla, oak sweetness and a touch of orange. Bottle comes with a wooden stopper and a screen-printed image of the show’s iconic Southfork Ranch, home of the Ewings.

The new brand of bourbon will initially launch in 14 states across the Sourth and Midwest at the end of March to coincide with the third-season premiere of “Dallas” on Feb. 24. It will roll out nationwide in the following months and be made available for sale overseas by the end of the year.

“It’s exciting to have the show and J.R.’s legacy represented to the public in a new way,” said Dallas executive producer and writer Cynthia Cidre.

Warner Bros. Consumer Products and Warner Bros. Television Group are producing the licensed product with Southfork Bottling Co. and Glazer’s Inc., one of the nation’s largest wine and spirits distributors.

Prairie Creek Beverages will market the bourbon to distributors around the U.S., while Melchers Group, a Dutch exporter, will handle marketing duties in international territories.

“Creating a brand of such high quality is reflective of J.R.’s thirst for the best in life, and the new brand really pays tribute to the character with whom everyone around the world is familiar,” said Andy Harmon, co-founder of Southfork Bottling Co.

Warner Horizon Television produces “Dallas” for TNT, which stars Patrick Duffy as Bobby Ewing, who is now the senior member of the Ewing family following the death of his older brother, J.R. Linda Gray, Josh Henderson, Jesse Metcalfe, Jordana Brewster, Julie Gonzalo, Brenda Strong, Mitch Pileggi, Emma Bell and Juan Pablo Di Pace co-star.

“Dallas” was created by David Jacobs and exec produced by Cynthia CidreMichael M. Robin and Robert Rovner. Hagman played J.R. Ewing from 1978-91 and from 2012-13. He died in November 2012 at 81.