×

Jennifer Lopez’s NuvoTV to Acquire Fuse Cabler from MSG

The parent company of indie cabler NuvoTV, whose shareholders including Jennifer Lopez, has reached a $226 million deal with MSG to acquire the music-centric cabler Fuse.

“Music is my first love so the acquisition of Fuse is near and dear to my heart,” said Lopez, who serves as chief creative officer for NuvoTV.

“It’s exciting that between NuvoTV and Fuse we’ll have the ability to deliver a broad array of terrific content both from a Latino perspective and across multiple genres, including music, to a broader audience. The acquisition of Fuse means we now own two wonderful assets. It’s a phenomenal time for our company and we look forward to growing both networks in the years ahead.”

Deal unveiled Friday by SiTV Media CEO Michael Schwimmer and MSG prexy-CEO Tad Smith calls for MSG to receive cash plus 15% of the equity in the enlarged SiTV Media parent company of NuvoTV. MSG will have a seat on the board of the privately held SiTV Media.

Schwimmer indicated that SiTV Media intends to keep Fuse operating as a separate entity from NuvoTV, despite speculation that the company would consolidate distribution of the channels.

“The acquisition of Fuse represents a transformational event for us and also provides significant benefits to NuvoTV,” said Schwimmer, who is also CEO of NuvoTV.

Having two channels gives SiTV Media more scale, but Fuse is hardly a must-have channel for MVPDs, meaning that it has limited leverage especially now that it’s removed from MSG. Nonetheless, Schwimmer emphasized the importance of expanding the company’s cable real estate.

“It enhances our distribution relationships, dramatically expands our aggregate subscriber base, provides substantial economies of scale, affords unique opportunities for programming and cross-promotion and should be extremely appealing to the advertising community as we roll out our plans for both NuvoTV and Fuse,” he said.

NuvoTV bowed in 2004 as SiTV, an English-lingo channel targeting U.S.-born Hispanics that was founded by producer Jeff Valdez, who is no longer with the company. The channel was rebranded as NuvoTV in 2011. Lopez bought a stake and signed on as CCO in September 2012.

Fuse reaches about 73 million MVPD homes, compared to about 30 million for NuvoTV.

Among the other contenders for the cabler were Sean Combs, who recently expanded into the cable TV biz with the launch of Revolt TV.

More TV

  • Tony Romo

    CBS Sports Re-Signs Tony Romo in Deal Valued Around $17M/Year

    CBS Sports signed prize football analyst Tony Romo to a new deal, a major step in parent company ViacomCBS’ efforts to strike a new rights pact with the National Football League as its current contract heads toward the end of its term. CBS Sports said the company had signed Romo, the former Dallas Cowboys quarterback [...]

  • WGA Agents Contract Tug of War

    Writers Guild Says It Helped Negotiate 100 Deals for Agent-Less Members

    The Writers Guild of America has asserted that it has assisted in negotiating more than 100 deals in recent months for members without agents. The missive from the WGA West board of directors comes nearly a year after the guild leaders ordered their 15,000 members to fire their agents if the agents had not agreed [...]

  • Hilary Duff

    Hilary Duff Asks Disney to Move 'Lizzie McGuire' Revival to Hulu

    Hilary Duff has posted a statement asking that the planned revival of “Lizzie McGuire” be moved from Disney Plus to Hulu. “I’d be doing a disservice to everyone by limiting the realities of a 30 year old’s journey to live under the ceiling of a PG rating,” Duff wrote on Instagram. “It’s important to me [...]

  • Tan France Jameela Jamil

    TV News Roundup: Tan France, Jameela Jamil Among OZY Fest Headliners

    In today’s TV news roundup, OZY Media announced Tan France, Jameela Jamil and others as headliners of OZY Fest, and Netflix dropped the official trailer of “On My Block” Season 3. DATES Disney Channel‘s second season of “Just Roll With It” will premiere on Sunday, March 15 at 8:45 p.m. The sitcom follows the Bennett-Blatt family [...]

  • Lorraine Toussaint

    Queen Latifah's 'Equalizer' Reboot Pilot at CBS Casts Lorraine Toussaint

    Lorraine Toussaint has joined the CBS’ reboot pilot for “The Equalizer,” Variety has learned. She joins previously announced series lead Queen Latifah and recently announced cast member Liza Lapira. In the reimagined version, Queen Latifah stars as Robyn McCall, an enigmatic figure who uses her extensive skills to help those with nowhere else to turn. Toussaint [...]

  • Ben Schnetzer

    'Y: The Last Man' Series at FX Casts Ben Schnetzer as Yorick

    Ben Schnetzer has stepped into the role of Yorick Brown in FX’s upcoming “Y: The Last Man” series, Variety has learned. He takes over the role from Barry Keoghan, who exited the series at the beginning of this month. The show is based on Brian K. Vaughan and Pia Guerra’s award-winning DC Comics graphic novel series [...]

  • Herb Dorfman Obit Dead

    Herb Dorfman, Orion Pictures Home Video Executive, Dies at 77

    Herb Dorfman, former Orion Pictures executive and a home video industry veteran, died Feb. 25 of complications from Parkinson’s disease and dementia. He was 77. Dorfman served as head of home entertainment for Orion Pictures from 1987 to late 1996. Orion was a prosperous independent studio in those days that turned out a steady stream [...]

More From Our Brands

Access exclusive content