×

Jennifer Lopez’s NuvoTV to Acquire Fuse Cabler from MSG

The parent company of indie cabler NuvoTV, whose shareholders including Jennifer Lopez, has reached a $226 million deal with MSG to acquire the music-centric cabler Fuse.

“Music is my first love so the acquisition of Fuse is near and dear to my heart,” said Lopez, who serves as chief creative officer for NuvoTV.

“It’s exciting that between NuvoTV and Fuse we’ll have the ability to deliver a broad array of terrific content both from a Latino perspective and across multiple genres, including music, to a broader audience. The acquisition of Fuse means we now own two wonderful assets. It’s a phenomenal time for our company and we look forward to growing both networks in the years ahead.”

Deal unveiled Friday by SiTV Media CEO Michael Schwimmer and MSG prexy-CEO Tad Smith calls for MSG to receive cash plus 15% of the equity in the enlarged SiTV Media parent company of NuvoTV. MSG will have a seat on the board of the privately held SiTV Media.

Schwimmer indicated that SiTV Media intends to keep Fuse operating as a separate entity from NuvoTV, despite speculation that the company would consolidate distribution of the channels.

“The acquisition of Fuse represents a transformational event for us and also provides significant benefits to NuvoTV,” said Schwimmer, who is also CEO of NuvoTV.

Having two channels gives SiTV Media more scale, but Fuse is hardly a must-have channel for MVPDs, meaning that it has limited leverage especially now that it’s removed from MSG. Nonetheless, Schwimmer emphasized the importance of expanding the company’s cable real estate.

“It enhances our distribution relationships, dramatically expands our aggregate subscriber base, provides substantial economies of scale, affords unique opportunities for programming and cross-promotion and should be extremely appealing to the advertising community as we roll out our plans for both NuvoTV and Fuse,” he said.

NuvoTV bowed in 2004 as SiTV, an English-lingo channel targeting U.S.-born Hispanics that was founded by producer Jeff Valdez, who is no longer with the company. The channel was rebranded as NuvoTV in 2011. Lopez bought a stake and signed on as CCO in September 2012.

Fuse reaches about 73 million MVPD homes, compared to about 30 million for NuvoTV.

Among the other contenders for the cabler were Sean Combs, who recently expanded into the cable TV biz with the launch of Revolt TV.

Popular on Variety

More TV

  • Steven Knight

    BBC Orders Steven Knight Drama Series ‘SAS: Rogue Heroes’

    The BBC has ordered “SAS: Rogue Heroes,” which is being adapted by “Peaky Blinders” creator Steven Knight, Oscar nominated for “Dirty Pretty Things,” from Ben Macintyre’s book. The drama series will tell the story of how the British special forces unit, the SAS, came to be formed. The series is being produced by Kudos, whose [...]

  • Masters of the Universe: Revelation

    Kevin Smith Announces Anime 'He-Man' Series for Netflix

    Kevin Smith surprised audiences at Sunday’s annual Power-Con convention by announcing a new anime “He-Man” series for Netflix. The new series, titled “Masters of the Universe: Revelation,” will take place in the Mattel toy inspired world and will focus on some of the unresolved storylines of the classic ‘80s show. Smith will serve as showrunner [...]

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • George RR Martin

    George R.R. Martin Says HBO's 'Game of Thrones' Ending Won't Influence Future Novels

    Geroge R.R. Martin is sticking to his original plan when it comes to the future of “Game of Thrones.” In an interview with The Observer, Martin claimed that HBO’s controversial ending for the series would have no affect on the endings of the last two novels. “No, it doesn’t. It doesn’t change anything at all,” [...]

  • Listen: 'Pennyworth' Producer Talks Delving into

    Listen: 'Pennyworth' Executive Producer Talks Delving into Alfred's Backstory

    Bruno Heller may have served as an executive producer on the Batman-inspired series “Gotham” for the past five years, but it’s actually real-life people (not superheroes) that intrigue the producer the most. It’s for that exact reason that Heller’s newest series finds him exploring the origin stories of Batman’s butler Alfred in the Epix drama [...]

  • "Trust Issues" - Dylan and Lizzie

    'Instinct' Canceled After Two Seasons

    CBS has canceled “Instinct” after two seasons. Series creator Michael Rauch announced the cancellation Friday on Twitter, writing, “I’m very sad to relay the news that @instinctcbs won’t be renewed for a 3rd season. We will double up this Sunday and our season/series finale will be Aug 25.” Rauch also thanked series stars Alan Cumming [...]

  • Maisel Day

    My Mostly OK Maisel Day (Column)

    When Amazon announced its first-ever Maisel Day, I was intrigued. For one day, Aug. 15, “The Marvelous Mrs. Maisel” fans and Angelenos (fangelenos?) could hit up various restaurants, theaters and retailers throughout Los Angeles for special deals, all at 1959 prices. Among the gems: $2.50 makeovers, $0.99 pastrami sandwiches and $0.30 for a gallon of [...]

More From Our Brands

Access exclusive content