×
You will be redirected back to your article in seconds

GSN Ready to Show Some ‘Skin’ with Rebecca Romijn

Building on the momentum of the most-watched year in the cabler’s history, GSN execs told advertisers at Tuesday’s upfront that they are focused on transforming its audience with non-traditional game and competition series such as “Skin Wars” hosted by Rebecca Romijn.

Romijn was on hand to tout the eight-episode series that seeks to find the most talented and versatile body painters in the country.

John Zaccario, GSN exec veep of advertising sales, said that he is counting on the show to broaden net’s appeal. GSN has long had an older-skewing aud by virtue of its focus on traditional gameshows, which tend to draw the 50-plus crowd. GSN has yet to set a premiere date for the show.

“ ‘Skin Wars’ is probably the biggest swing we are going to take to transform the audience,” Zaccario said. “That show, probably more than any other (we have) has the potential to transform the audience and bring new audience in.”

Amy Introcaso-Davis, GSN’s exec VP of programming, admitted that in order to “take the leap” and add a skilled-based show to cabler’s lineup, she needed to be convinced.

“It took a really unique area of art for us to take this on,” Introcaso-Davis said. “We wouldn’t have done it unless we found something really special and I think this show is it.”

While she said she hopes “Skin Wars” appeals to net’s key demo of women 25-54, Introcaso-Davis believes it will appeal to younger audiences.

GSN has also greenlit half-hour original series, “Idiot Test” and brought in new host Ben Glieb to give the audience a taste of the show that pits two pairs of contestants with a preexisting rivalry against each other in a competition to determine who the true “idiot” is.

Net has reupped Brooke Burns-hosted “The Chase” for a third season as well as quizshow “The American Bible Challenge.”

GSN cited four other projects in development, including a traveling game show called “The Line” which will culminate with a season finale that will air live.

In addition, GSN ordered two new pilots, “App Wars,” which gives fledgling app creators their chance at stardom and Telephone game-themed “Say What?”

With regard to their current series, Introcaso-Davis said that she is “praying” for a wedding to take place on “It Takes a Church,” the matchmaking show that involves churchgoers trying to fix up a single member of their congregation. Introcaso-Davis noted that internally the show is referred to as “ ‘The Anti-Bachelor.’ ”

More TV

  • Sacha Baron Cohen

    Why Sacha Baron Cohen Credits Donald Trump for ‘Who Is America?’

    Over the course of history, comedians have shared their take on current events with biting commentary on everything from class and gender to fashion and politics, and the current presidential administration is definitely no exception — with President Donald Trump regularly lampooned on shows like “Saturday Night Live” and by late-night TV hosts. But when [...]

  • Susan Rovner, Brett Paul Named Presidents

    Susan Rovner, Brett Paul Named Presidents of Warner Bros. Television

    Longtime television executives Susan Rovner and Brett Paul have been tapped to become presidents of Warner Bros. Television, ascending from their most recent roles as executive VPs of the studio. This means that they will continue to do double duty, simultaneously serving as presidents of Warner Horizon Scripted Television, roles they have occupied since 2014. [...]

  • Netflix Orders Japanese Animated Series 'Dino

    Netflix Orders Animated Series 'Dino Girl Gauko' From Japan (EXCLUSIVE)

    Netflix has ordered a new kids animated series, “Dino Girl Gauko,” Variety has learned. The program is from creator and showrunner Akira Shigino, who previously served as a director on a number of popular Japanese animated TV series, including “Crayon Shin-chan,” “Line Town,” “Osomatsu-kun,” and a remake of “Yatterman.” The comedy series is set in [...]

  • TV Ad Sales Upfronts

    TV's Upfront Market May Be More Complex Than Networks Expected (EXCLUSIVE)

    TV’s “upfront” ad-sales market has started to simmer. What will be required to bring it to full boil? TV networks and media buyers hope to answer that question in coming weeks – if not days. In this annual market for advance commitments to buy commercial time, Madison Avenue and TV sales executives haggle over the [...]

  • The Rook

    'The Rook,' Shondaland, Ted Sarandos Among Programming for SeriesFest 2019 (EXCLUSIVE)

    The fifth edition of SeriesFest will deliver panels and programming designed to celebrate individual talent as well as companies who are “taking creative risks and leveraging advances in technology to reimagine storytelling.” On the linup is Starz’s upcoming supernatural thriller “The Rook,” a panel with the creatives behind Shondaland, a look at LGBTQ representation on [...]

More From Our Brands

Access exclusive content