×

GSN Ready to Show Some ‘Skin’ with Rebecca Romijn

Building on the momentum of the most-watched year in the cabler’s history, GSN execs told advertisers at Tuesday’s upfront that they are focused on transforming its audience with non-traditional game and competition series such as “Skin Wars” hosted by Rebecca Romijn.

Romijn was on hand to tout the eight-episode series that seeks to find the most talented and versatile body painters in the country.

John Zaccario, GSN exec veep of advertising sales, said that he is counting on the show to broaden net’s appeal. GSN has long had an older-skewing aud by virtue of its focus on traditional gameshows, which tend to draw the 50-plus crowd. GSN has yet to set a premiere date for the show.

“ ‘Skin Wars’ is probably the biggest swing we are going to take to transform the audience,” Zaccario said. “That show, probably more than any other (we have) has the potential to transform the audience and bring new audience in.”

Amy Introcaso-Davis, GSN’s exec VP of programming, admitted that in order to “take the leap” and add a skilled-based show to cabler’s lineup, she needed to be convinced.

“It took a really unique area of art for us to take this on,” Introcaso-Davis said. “We wouldn’t have done it unless we found something really special and I think this show is it.”

While she said she hopes “Skin Wars” appeals to net’s key demo of women 25-54, Introcaso-Davis believes it will appeal to younger audiences.

GSN has also greenlit half-hour original series, “Idiot Test” and brought in new host Ben Glieb to give the audience a taste of the show that pits two pairs of contestants with a preexisting rivalry against each other in a competition to determine who the true “idiot” is.

Net has reupped Brooke Burns-hosted “The Chase” for a third season as well as quizshow “The American Bible Challenge.”

GSN cited four other projects in development, including a traveling game show called “The Line” which will culminate with a season finale that will air live.

In addition, GSN ordered two new pilots, “App Wars,” which gives fledgling app creators their chance at stardom and Telephone game-themed “Say What?”

With regard to their current series, Introcaso-Davis said that she is “praying” for a wedding to take place on “It Takes a Church,” the matchmaking show that involves churchgoers trying to fix up a single member of their congregation. Introcaso-Davis noted that internally the show is referred to as “ ‘The Anti-Bachelor.’ ”

More TV

  • Lil Nas X Variety Cover Story

    Lil Nas X as Fashion Icon: The Rapper Runs Down Some of His Top Looks

    Already anointed a style icon by W magazine for “exploring uncharted territory in men’s fashion” and “redefining masculine expression,” Lil Nas X counted year-end best-dressed lists among his 2019 streaming and airplay accolades. Describing his fashion sense as “very experimental,” the rapper runs down a few of his top looks from last year. MTV Video [...]

  • Christopher Cross Grammys 1981

    Christopher Cross' 1981 Grammy Sweep Was the Best That He Would Do

    In the history of the Academy Awards, only three films have won the Hollywood equivalent of the royal flush — collecting statues for best picture, director, actor, actress and screenplay — and it’s safe to say all have held up fairly well: “It Happened One Night,” “One Flew Over the Cuckoo’s Nest” and “The Silence [...]

  • Black Pumas Billie Eilish Lizzo

    The Race Is On: Sizing Up the Grammys' Best New Artist Nominees

    The race is on for the Grammys’ best new artist with Lizzo and Billie Eilish positioned as frontrunners in an exceptionally exciting 2020 category. Survey the odds for all eight of the year’s contenders below. Black Pumas Eric Burton and Adrian Quesada have been a duo only since 2017, but they sound as if they’ve [...]

  • Netflix backed animated films “Klaus,” left,

    'Klaus,' 'I Lost My Body' Top 47th Annie Awards as Netflix Dominates

    Netflix dominated the 47th Annie Awards on Saturday, Jan. 25, picking up 19 trophies, including the top prizes of best feature (“Klaus”), best feature-independent (“I Lost My Body”), best TV/media production for preschool children (“Ask the Storybots”) and best general audience TV/media production (“BoJack Horseman”). Disney TV Animation’s “Disney Mickey Mouse” won best TV/media production [...]

  • 'SNL': Watch Adam Driver Deliver 'Star

    'SNL': Adam Driver Delivers 'Star Wars' 'Undercover Boss' Sequel (Watch)

    When Adam Driver hosted “Saturday Night Live” in 2016 he went viral for a “Star Wars”/”Undercover Boss” mashup sketch that saw his Kylo Ren put on a disguise in order to observe his employees ala the CBS reality show. Four years later, he has done it again. While hosting the Jan. 26 episode of “SNL,” [...]

More From Our Brands

Access exclusive content