Fox is shaking up the management of its Spanish-language broadcast network, replacing its founding president, Emilio Saccone, with Telemundo alum Ibra Morales.
MundoFox, which bowed in August 2012 as a joint venture of Fox and Colombia’s RCN, has had an uphill climb with ratings and distribution, but in recent weeks had shown signs of life with selected programs.
“Since we launched MundoFox in Fall 2012, we’ve said that building a major new U.S. Hispanic broadcast network is a marathon not a sprint. In Ibra, we not only have an experienced television executive but an active marathoner,” said Hernan Lopez, CEO of Fox Intl. Channels, which oversees MundoFox.
“Ibra is an outstanding executive with a deep understanding of the broadcasting industry in the US and significant experience in sales and distribution,” said RCN CEO Gabriel Reyes.
Morales comes to MundoFox after most recently working for Katz Television Group as a national marketing exec. He previously headed Telemundo’s O&O group, and also worked in sales for Hearst-Argyle Television.
In joining MundoFox, Morales said: “Our goal is to create a vital environment of news, entertainment and information for our viewers, and attract advertisers who are looking for engaging ways to reach these consumers.”