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Fox O&O in New York Tops ‘GMA’ and ‘Today’ in Demos

March victory marks first time it bested all national competitors

Fox O&O New York Tops 'GMA'

Fox 5’s “Good Day New York” scored an historic ratings first this month by pulling ahead of both of its primary natonal competitiors — “Good Morning America” and “Today” — in key demos for the first time.

Nielsen estimates that during the four-week March ratings sweep period (Feb. 27-March 26), WNYW averaged 120,000 adults 25-54 (1.425 rating) in the Gotham market, slightly ahead of WABC (119,700, 1.421 rating) and 12% more than WNBC (107,300, 1,275 rating). This is the first time that “Good Day New York” finished a sweep as No. 1 among adults 25-54 (since the launch of Nielsen LPMs in June 2004), and it’s also the first time it has beaten “Good Morning America.”

Fox 5 won by larger margins in adults 18-49, with a 1.21 rating, to 0.91 for WNBC and 0.88 for WABC.

Compared to two years ago, “Good Day New York” was up 28% in adults 25-54 (1.425 rating vs. 1.110 for March 2012), while “Good Morning America” has dipped by 3% (1.421 vs. 1.468) and “Today” is off 26% (1.275 vs. 1.720). WNYW was up 4% vs. March 2013.

In addition to WNYW in New York, morning news programs in four other Fox owned-and-operated markets beat “Today” and “Good Morning America” in March: KDFW (Dallas), WFXT (Boston), WJBK (Detroit) and KSAZ (Phoenix).

Greg Kelly and Rosanna Scotto (pictured) are the co-anchors of “Good Day New York.”

For Adults 18-49, WNYW averaged a 1.214 rating (107,300 viewers); Today Show averaged a 0.910 rating (80,500 viewers); GMA averaged a 0.879 rating (77,700)