Fox Television Group chairman-CEOs Gary Newman and Dana Walden have made their first exec changes at Fox Broadcasting Co., naming studio vet David Madden as entertainment president and promoting Joe Earley to chief operating officer for the group that encompasses the network and 20th Century Fox TV studio.

Madden (pictured left), formerly prez of the Fox TV Studios production unit within 20th TV, will oversee scripted and alternative programming and development for the Fox network, as well as casting. A successor for his role at FTVS will be named shortly, Fox said.

Earley (pictured right) has gained significant responsibilities for programming during the past year at the network. In his new role, he will work with 20th TV execs on development, production, business affairs, marketing and finance matters, as well as overseeing the development of international co-productions, publicity and talent relations at the studio. He’ll continue to run marketing, communications and other key functions for the network.

Both Madden and Earley report to Walden and Newman. The longtime 20th TV chiefs were promoted to the new group-level post overseeing the network in addition to the studio in July, following the departure of Kevin Reilly as Fox network’s entertainment chairman.

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The shuffle unveiled Thursday answers the question of how the TV Group’s new toppers intend to restructure the network’s programming department, given that Walden and Newman will continue to run the studio operations. Madden is a trusted lieutenant who already reported to the duo in his role at FTVS.

Walden and Newman are clearly taking a methodical approach to the job of overhauling and integrating the management of the network and studio. The two declined additional comment beyond the news release, nor were Madden and Earley available for comment. That’s a sign that the new bosses want to take their time before making any pronouncements about the state of their businesses, and there may well be more changes to come.

“David is an incredible creative executive with an impeccable eye for talent who is respected tremendously by the creative community, his network and agency partners, and his colleagues alike,” said Walden and Newman.

Madden’s appointment was immediately applauded by bizzers as a smart choice, given the depth of his experience as an exec and a hands-on producer. Madden has been with the Fox TV Studios unit since 2000, and was upped to prexy in 2010. He’s credited with driving the success of its original cable series biz, taking advantage of the booming demand for original series.

Ari Greenburg, head of WME’s TV Group, noted that Madden also has a good track record of helping first-time series creators launch successful skeins, citing FX’s “The Americans,” USA’s “Burn Notice” and AMC/Netflix’s “The Killing.”

“David has built Fox TV Studios into a constant winner in the cable space” with shows that feel “classy, original and special,” Greenburg said. “He identified opportunities and a place for the studio, and truly maximized his resources.”

Earley’s new role, meanwhile, ensures consistency for the network’s creative partners in key areas as well as deeper coordination of marketing and windowing strategies between the Fox network and TV studio.

Earley is “an exceptionally valuable leader within our company, with a unique ability to see the big picture, and we’re really looking forward to having him spearhead initiatives that take full advantage of the incredible opportunities across our series,” said Newman and Walden.

Madden’s appointment marks a shift for Earley as he had taken on oversight of Fox’s program development team last year. The network mounted a major re-engineering of its development processes last year under Reilly, and Earley helped him implement the change in the network’s timetable and approach to pilot and series development.

Earley has been with Fox Broadcasting since 1994, rising through the marketing and publicity ranks to the COO post at the network last year.