One of the most buzzed-about reality formats is making its way to Fox.

Utopia” is based on a hit Dutch TV series of the same name and moves a group of everyday people to an isolated, undeveloped location for an entire year. Throughout the course of the year, the group is followed by cameras 24/7 and challenged to create their own civilization.

Fox plans to broadcast the show both on-air and online, with on-air telecasts occurring on a weekly basis. Program will run for a year, though Fox has yet to set a debut date for the ambitious show. Project has “Big Brother” creator John de Mol attached as an exec producer, and is one of the first major buys for Fox’s new alternative chief Simon Andreae.

“’Utopia’ will be the largest, most ambitious social experiment on television, and I’m thrilled that Talpa Media USA has chosen Fox as its U.S. broadcast partner,” said Simon Andreae, Executive Vice President of Alternative Entertainment, Fox. “The series offers people from all walks of life the chance to start all over again and re-write the rules of civilization as we know it. It addresses fascinating and fundamental questions about human law, morality and social structures, wrapped in an irresistible and truly forward-thinking television format.”

De Mol added, ““The key questions ‘Utopia’ asks are ‘Are people able to create an ideal society from scratch? And will it be ultimate happiness or complete chaos?’ What makes this even more interesting to watch, both on television and online, is the question that viewers undoubtedly will ask themselves, ‘What would I do?’”