×
You will be redirected back to your article in seconds

Upfronts: ‘Gotham’ Impresses as Fox Talks ‘Next-Generation’ Approach

After a tough season in the ratings, Fox put the emphasis on the re-engineering of what Kevin Reilly dubbed “America’s next-generation network” at its upfront Monday, held at Gotham’s Beacon Theater. And there was barely a mention of “American Idol,” the tentpole that collapsed this past season.

Fox entertainment chairman Reilly and ad sales chief Toby Byrne both touted the network’s traction on nonlinear platforms and the advantages offered by VOD. Reilly cited stats noting that at much as 30%-40% of the audience for younger-skewing shows like “Brooklyn Nine-Nine” and “The Mindy Project” are coming from streaming and VOD.

Byrne was forceful in his remarks to the roomful of media buyers, telling them that as viewing patterns change, advertisers should accept C7 ratings as currency for deals. “We need to have a meaningful discussion about C7 for our business today, and tomorrow,” Byrne said.

Reilly closed the presentation with words that would have seemed like sacrilege just a few years ago: “Nonlinear (viewing) is just as important as the main channel,” he said.

Reilly also pitched the buyers on the network’s new approach to year-round pilot development and focus on limited series. He gave a big pitch early on in the presentation to two limited series on deck: “Gracepoint” and “Wayward Pines.”

Reilly got a bigger response from the crowd to the clip of “Gotham,” the Batman prequel, and a teen soap that was billed as in the vein of “Glee” and “90210,” “Red Band Society.”

New comedy “Mulaney” was described by Reilly as having “the makings of a ‘Seinfeld’ for a new generation.”

Ambitious reality show “Utopia” — in which 15 strangers are set to a remote location for a year to build a society — got a big push at the start of the presentation.

More TV

  • A.P. BIO -- "Melvin" Episode 208

    'AP Bio' Canceled After Two Seasons at NBC

    “AP Bio” has been canceled at NBC. Series creator Mike O’Brien shared the news with fans on Twitter, writing that “This has been my favorite project of my life.” In the single-camera comedy, Glenn Howerton portrayed a disgraced Harvard philosophy scholar who lost out on his dream job and was forced to return to Toledo, [...]

  • James Holzhauer $2 million

    'Jeopardy!' Champion James Holzhauer Hits $2 Million Winnings Milestone

    This current “Jeopardy!” player has just won over $2 million on the popular game show. Who is James Holzhauer? The 34 year old professional sports gambler from Las Vegas has hit a “Jeopardy!” milestone by becoming only the second person in the show’s history to win over $2 million in regular season play. Holzhauer won [...]

  • Kanye West Shares a Memory of

    Kanye West Shares a Touching Memory of His Mother in Letterman Interview

    In a preview of David Letterman’s interview with Kanye West, which begins streaming next Friday, May 31, the musician’s wife Kim Kardashian West, tweeted a clip of him sharing a touching memory of his mother, Donda, who died in 2007 after a surgical procedure. While his wife looks on smiling, West answers Letterman’s question about [...]

  • CNN Lays Off Some Health Journalism

    CNN Lays Off Some Health Journalism Staffers

    CNN has laid off a handful of staffers from its health-journalism unit after deciding to place its health, climate and Southeastern newsgathering operations under a single aegis. ” As part of the normal course of business, our newsgathering team made a small restructure earlier this week that ultimately impacts 6-7 employees within CNN’s Health Unit,” [...]

  • Henry Ian Cusick

    'Lost' Star Henry Ian Cusick Signs With Buchwald (EXCLUSIVE)

    Henry Ian Cusick, best known for playing Desmond on the hit ABC series “Lost,” is signing with talent agency Buchwald for representation. Cusick also starred in the CW sci-fi/drama “The 100” and was most recently seen in the Fox series “The Passage.” His other notable television credits include “Scandal,” “24,” “Fringe,” “The Mentalist,” “Body of [...]

More From Our Brands

Access exclusive content