Endemol North America has promoted two top execs as new co-CEOs Cris Abrego and Charlie Corwin continue to realign the senior management ranks.

Ben Samek has been tapped as chief operating officer, overseeing business development and strategy and the newly launched Endemol Beyond digital channel.

Rob Smith has taken on an expanded role as exec VP of creative affairs, spearheading all unscripted development and current programming for the company.

Samek was previously COO of 51 Minds, the Endemol-owned production imprint that Abrego headed before being tapped co-CEO in October.

Smith has been with Endemol USA for 11 years, shepherding such hits as ABC’s “Extreme Makeover: Home Edition” and “Wipeout.”