One week after it fell to its lowest ratings since 2012, A&E’s unscripted dynamo “Duck Dynasty” rebounded some on Wednesday while the net’s new “Wahlburgers” picked up even more steam.
According to Nielsen, “Duck Dynasty” grew slightly in adults 18-49 rating (2.95 vs. last week’s 2.92) but showed meaningful gains of 10% in adults 25-54 (3.33 vs. 3.02) and 13% in total viewers (7.49 million vs. 6.65 million). Last week’s viewership had plunged 21% from its fifth-season premiere on Jan. 15 (8.88 million), so any kind of uptick is important.
Among adults 18-49 and other key demos, “Duck” was the No. 1 show on all of television in the 10 o’clock half-hour. It was also Wednesday’s No. 2 program overall in 18-49, behind only Fox’s “American Idol” (3.8 rating).
“Duck Dynasty” may also have benefited from synergy with docu-series “Wahlburgers,” which held onto more of the vet’s lead-in than last week.
“Wahlburgers,” which follows Chef Paul Wahlberg and brothers Mark and Donnie as they run their family’s burger joint in Boston, averaged a 1.68 rating in adults 18-49 this week, up 8% from its premiere (1.55). It also surged 23% in total viewers, rising from 3.26 million to 4.02 million.
At 10:30 p.m., it tied for second place in adults 18-49 with NBC’s “Chicago P.D.” and behind only FX’s season finale of “American Horror Story: Coven.”
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