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Disney, TCM Partner for Film Showcase, Theme Park Attraction

Disney has cut a deal with Turner Classic Movies to get more mileage out of its film vault and add the cabler’s  cinephile branding to its Hollywood Studios theme park in Florida.

Starting Dec. 21, TCM will launch the recurring showcase “Treasures From the Disney Vaults,” which will feature a range of Mouse House animated and live-action gems. The first installment bows at 8 p.m. with animated shorts “Santa’s Workshop,” “On Ice” and “Chip An’ Dale,” followed by “The Disneyland Story”; 1941’s “The Reluctant Dragon,”; a compilation of the first three segs of the Fess Parker starrer “Davy Crockett, King of the Wild Frontier”; the 1954 nature docu “The Vanishing Prairie”; and the 1959 adventure film “Third Man on the Mountain” starring Michael Rennie and James MacArthur.

At Disney’s Hollywood Studios theme park, part of the Walt Disney World Resort complex in Orlando, Fla., TCM branding and TCM anchor Robert Osborne will be incorporated into the pre-ride video for the Great Movie Ride attraction. TCM will also oversee a refresh of the ride’s montage vid of classic movie moments. And post-ride photo op for guests will feature a TCM tie-in.

 

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