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Disney Channel Top-Rated Network Among Kids for Third Straight Summer

Disney Channel, boosted by a pair of original movies and popular new comedy series “Girl Meets World,” has emerged as television’s most popular total-day network among kids — as well as cable’s most popular overall — for a third straight summer.

According to Nielsen estimates, “Girl Meets World” and “Sofia the First” stood as TV’s top two series among kids 2-11 (both with 2.1 million in the age group), and Disney Channel had the summer’s six highest-rated telecasts in the demo. In addition to “Girl” and “Sofia,” the top spots in the rankings include original movies “Zapped” from late June (3.95 million kids 2-11) and last month’s “How to Build a Better Boy” (3.13 million kids 2-11).

For the summer, Disney Channel edged out Nickelodeon in the kids 2-11 demo (822,000 vs. 804,000) while winning by larger margins in kids 6-11 (592,000 vs. 453,000) and tweens 9-14 (509,000 vs. 323,000). It was the network’s sixth straight No. 1 finish in kids 6-11 and ninth straight in tweens.

“Zapped” was also summer’s No. 1 telecast among kids 6-11 (3.15 million) and tweens 9-14 (2.87 million), and it is the calendar-year leader in these categories as well as kids 2-11. Among total viewers, “Zapped” led all cable movies for the summer with 5.78 million.

Airing on Friday, “Girl Meets World” was the summer’s No. 2 new series in total viewers (4.5 million, a bit behind TNT’s “The Last Ship”) and No. 1 in persons 12-34 (1.71 million), according to Nielsen estimates from May 26-Aug. 31. It also finished on top among all televisoin series in kids 6-11 (1.61 million) and tweens 9-14 (1.52 million).

In primetime for summer, Disney Channel finished No. 3 in total viewers (behind TNT and USA) and Nickelodeon was sixth.

The 24-hour Disney Junior channel was summer’s No. 1 preschool-dedicated TV network for a second straight year in total viewers (498,000), rising vs. last year to open up some distance on Nick Jr. (301,000) and nearly tripling Sprout (133,000). Disney Junior was also tops among these networks in kids 2-5 (238,000), girls 2-5 (117,000) and boys 2-5 (121,000).

 

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