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Discovery Communications would like to do a deal with Netflix to stream its programming over the popular company’s site. But the two sides have yet to come to terms on “value,” according to Discovery’s chief executive.

“”We want to do deal with them. They want to do deal with us. It’s a question of value,” said David Zaslav, speaking at an investor conference held by UBS.

His remarks come after Discovery and Hulu, the video-streaming site owned jointly by Comcast, Disney and 21st Century Fox unveiled a new agreement that gave Hulu exclusive subscription video on demand rights to the series “Deadliest Catch” and rights to other programs as well.

Zaslav said he felt Discovery programs would make a good fit for Netflix, which he suggested has become more of a “premium service” in recent years, with an obvious focus on original content.

Discovery struck a two-year deal with Netflix in 2011 that gave Netflix the ability to stream some Discovery programs a year and a half after they first appeared on cable television.