CW’s ‘Supernatural’ Shines Opposite State of the Union Address

It posts its best score among teens in five years and its largest overall audience since 2010


The CW’s “Supernatural” continued its strong season Tuesday, drawing its largest audience in more than three years opposite coverage of the State of the Union address on the major networks.

Nielsen preliminaries for coverage of President Obama’s speech are unreliable as they do not account for time-zone differences, but early indications are that CBS and Fox were up from last year’s address while NBC and ABC appear to be down. A cume audience figure from Nielsen, including cable networks, will be provided later Wednesday by Nielsen.

Among entertainment programs, “Supernatural” shined with a 1.2 rating/3 share in adults 18-49 and 2.8 million viewers overall — the show’s largest overall audience since October 2010. Teens 12-17 seem to be driving some of the show’s recent gains, with Tuesday’s episode earning a 1.6 rating/6 share in the demo for its best delivery in about five years.

“Supernatural” matched season highs in adults 18-49 as well as adults 18-34 (1.1/3) and women 18-34 (1.4/4), and its rating in women 18-49 (1.4/3) is its highest since May 2010.

Kicking off the night, “The Originals” (1.0/3 in 18-49, 2.2 million viewers overall) was in line, or up slightly, from last week.

Elsewhere, the Big Four aired series programming in the 8 p.m. hour, with NBC’s “The Biggest Loser” (1.7/5 in 18-49, 6.6 million viewers overall) earning the top score in 18-49, and CBS’ repeat of “NCIS” (1.5/4 in 18-49, 11.4 million viewers overall) the most-watched program overall. ABC aired a repeat of “Marvel’s Agents of SHIELD” (1.1/3 in 18-49, 4.0 million viewers overall), and Fox went with an original episode of “Dads” (1.5/4 in 18-49, 3.9 million viewers overall) and an encore “Brooklyn Nine-Nine” (1.2/3 in 18-49, 3.3 million viewers overall).

As for the State of the Union, CBS drew 7.4 million viewers overall on its stations from 9 to 10:30 p.m., and was followed by NBC (5.6 million), ABC (4.9 million) and Fox (2.9 million).