Superhero crossovers, failed pilots and cancelled shows were the main topic of the CW Network President’s Mark Pedowitz’s executive session at the annual Television Critics Assn. press tour.
As for The CW’s target audience, Pedowitz said he wants to expand beyond the 18-to-34 year-olds. “As much as we’re proud of ‘Gossip Girl,’ we set out to change the perception that we’re no longer a teenage-girl audience.” The goal, he said, is to bring in viewers of any age attracted to good programming. “I’m just happy to have viewers.”