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CNN’s New Primetime Lineup Rises Tuesday After Soft Start

UPDATE: Things looked better on night two for CNN’s “Parts Unknown,” which averaged 175,000 adults 25-54 — a nearly 50% jump from Monday and a nice build on its “AC360” lead-in (126,000), according to Nielsen estimates.

The Anthony Bourdain show, whose Tuesday episode has previously aired on a Sunday, finished second in the demo among news networks for its 9 p.m. hour — behind Fox News Channel’s “The Kelly File” (238,000) but 21% higher than MSNBC’s “Rachel Maddow” (145,000).

With “AC360” and “Parts Unknown” rising, CNN finished ahead of MSNBC for the night (133,000 to 125,000). The 10 p.m. show “CNN Tonight” (98,000 adults 25-54) was down 7% from Monday.

 

 

It’s only one day, but CNN’s reconfigured primetime lineup is off to a soft ratings start, as Anthony Bourdain’s “Parts Unknown” on Monday finished well behind programming on competitors Fox News and MSNBC.

CNN canceled former 9 p.m. series “Piers Morgan Live” earlier this year due to low ratings. The net is now turning the 9 p.m. hour over to original series, films and in-house produced documentaries. (The lineup doesn’t officially launch until May 29, with “The 60s,” but encores of “Parts Unknown” are airing in the meantime.)

According to Nielsen estimates, “Parts Unknown” averaged 119,000 adults 25-54 and 281,000 viewers overall in the 9 o’clock hour. Fox News Channel’s “The Kelly File” dominated (259,000 adults 25-54, 1.79 million viewers overall), and MSNBC’s “Rachel Maddow” placed second (156,000 adults 25-54; 720,000 total viewers).

At 10 p.m., the new “CNN Tonight,” which rounds up the top stories of the day and is hosted by Don Lemon, averaged 105,000 adults 25-54 and 304,000 total viewers. It also finished well behind the competition.

For the night, which now includes Anderson Cooper’s “AC360” at 8 p.m., CNN averaged 112,000 adults 25-54 and 287,000 total viewers — down 18% and 30% respectively from the net’s prior primetime May average. FNC and MSNBC, on the other hand, both were up a bit from their prior May averages.

 

 

 

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